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SWOT Analysis

SWOT Analysis. Intro to Marketing. Start building your SWOT Use information from your fact finder to support your SWOT. Do Now. Create SWOT and Action Plan. Today’s Objectives. Create SWOT in power point for your chief marketing officer. A one page intro is helpful.

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SWOT Analysis

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  1. SWOT Analysis Intro to Marketing

  2. Start building your SWOT • Use information from your fact finder to support your SWOT. Do Now

  3. Create SWOT and Action Plan. Today’s Objectives

  4. Create SWOT in power point for your chief marketing officer. • A one page intro is helpful. • One page on each part of SWOT. • Have at least three strengths, three weaknesses, three opportunities and three threats. • Add a one page Action Plan to your SWOT. Individual Project – Step 3

  5. Harley Davidson

  6. Action Plan – New Riders

  7. Find one person who is not working on your company. • Describe your company. • Have the other person give their impression of your company’s SWOT. Pair / Share

  8. SWOT At Work What are presenter’s top 3 ways to generate new ideas from a SWOT? Applying SWOT Video

  9. Opportunity Strength Weakness Strength SWOT Idea/Action Opportunity Threat

  10. Based on your SWOT: • How can your company take advantage of its top strength and best opportunity? Exit Ticket

  11. Where are we today? BCG Matrix How can we grow? P/M Grid How it Fits into Planning Can we get there? SWOT

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