10 likes | 91 Vues
Natura, a Brazilian company in Russia, follows an all-natural approach to cosmetics and skincare, with a focus on customer well-being. With a flagship store in Paris, easy distribution system, and affordable prices, Natura aims to create a world-renowned brand for mass market distribution.
E N D
in Russia • well-being-well“ approach • Brand and products follow „all natural“ expectations by customers • Great importance given to cosmetics • Easy distribution-system • easy orderingforthecustomer • lowcostsforthecompany • customer relation system • Mid-rangeprice-level • Brasiliancompanyoperatingmainly in Brasil and Chile • Cosmeticsandskincare • Flagshipstore in paris • Distribution throughsales-personnel Natura‘s-strategy: sellupperqualityproductsthroughlowinvestmentswithoutstores Ourvision: create a world-knownbrandforcosmeticsappropriateformassmarketdistribution • Carolina Camargo • Hitesh Arjun • Daniel Czajkowski • Umut Özeren