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Broadcasting Evolution in Gaming Industry

Learn about the future trends in broadcasting for games and entertainment including extended reach, realism, and brand extension. Discover the potential of MMOGs and blending virtual worlds with real-life experiences.

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Broadcasting Evolution in Gaming Industry

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  1. alice@stor.co.uk&www.wonderlandblog.comI do have a day job:executive producer,BBC strategy & innovation

  2. On repeat @ work: • Broadcast is “go outside and play”; games are the street and the BMXes and the cardboard boxes. • Broadcast is playout. Games are playin.

  3. “In-world broadcasting” • Straight-up delivery of existing material. • Can add realism, where appropriate. • Can extend the reach of an event. • Should be standard in a few years: held back only by streaming costs & online console support.

  4. “Environments” • WoW is an established dramatic environment…so now the movie is in the pipeline. • 3D worlds. • Sandpits. • Galaxies. • Dramas. • “step inside…”

  5. Visible on the horizon: • More brand extension, lots more* • End-games / end-dates? • Episodic gaming: in sync with TV? • Gestural, physical: Wii, etc • Lots more MMOGs (E3 announced 30) • *thanks, Hollywood

  6. ?!

  7. Blowing my mind right now: • Google Earth meets MMOG (MMoogle?) • = • The earth as a virtual environment. • Gossip in Silicon Valley says it’s going that way; Google keep hinting.

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