'Brand extension' diaporamas de présentation

Product, Services, and Branding Strategy

7. Product, Services, and Branding Strategy. ROAD MAP: Previewing the Concepts. Define product and the major classifications of products and services. Describe the roles of product and service branding, packaging, labeling, and product support services.

1.03k views • 46 slides

Product, Services, and Branding Strategy

7. Product, Services, and Branding Strategy. ROAD MAP: Previewing the Concepts. Define product and the major classifications of products and services. Describe the roles of product and service branding, packaging, labeling, and product support services.

946 views • 46 slides

Product and Partnership

451 views • 23 slides

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BRAND

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CHAPTER 12: INTRODUCING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS

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Branding

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Chapter 4

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MARKETING PLAN (Car2Go)

MARKETING PLAN (Car2Go). Jintao Shao Hongtao Lou Yi- Chien Chen(Claire) Yawei Wang(Martin). Agenda. Market-Product Analysis Marketing and Product Objectives Marketing Program Budget Evaluation and Control. Market-Product Analysis. Market penetration Market development

1.78k views • 17 slides

Strategic Brand Management

Strategic Brand Management. What is a brand?. --A distinguishing name and/or symbol to identify and differentiate products from those offered by competitors. --Brand equity: the set of assets (or liabilities) linked to a brand name and symbol that goes beyond the value provided by the product.

657 views • 13 slides

Growth Strategies in the Asian Region FIPP Seoul Conference, April 2002 Presented by John Alexander CEO of PBL Media an

Growth Strategies in the Asian Region FIPP Seoul Conference, April 2002 Presented by John Alexander CEO of PBL Media and ACP Publishing. Contents. Overview of PBL ACP and its competitive position in the Australian magazine sector ACP and its Asian operations

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Managing brands over time

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Presented by I-Ting Hung YE4B 1101100076

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CHAPTER 12: INTRODUCING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS

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The Times 100 Business Case Studies Edition 15

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The Times 100 Business Case Studies Edition 15

677 views • 11 slides

The Brand Audit

The Brand Audit. Associate Professor Kitti Siripullop. Brand Research.

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Application of Consumer Memory to Brand Knowledge, Brand Equity and Brand Extension

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3.02 Position products/services to acquire desired business image.

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