Growth Strategies in the Asian Region FIPP Seoul Conference, April 2002 Presented by John Alexander CEO of PBL Media an

1. Growth Strategies in the Asian Region FIPP Seoul Conference, April 2002 Presented by John Alexander CEO of PBL Media and ACP Publishing

2. Contents Overview of PBL ACP and its competitive position in the Australian magazine sector ACP and its Asian operations Expansion opportunities in Asia for ACP

3. 1933 1956 1960 1972 1987 1990 1994 1998 1999 PBL established (Merger of ACP & Nine Network) Nine Network sold to Bond Media Control of Nine Network regained Sydney Broadcasting License acquired News-paper business sold 25% of Foxtel acquired Nine Networkestablished Crown merger & ecorp float ACPestablished 1. Overview of PBL Our History to Date:

4. 1. Overview of PBL cont’ PBL is the market leader in each of our core operations Business Market Position Market Share Nine Network No. 1 40% Advertising Market ACP No. 1 44% Circulation Crown No. 1 75% Australian VIP market ecorp No. 1 77% Penetration Foxtel No. 1 70% Pay TV market

5. 1. Overview of PBL cont’ Over 10 million Australians come in contact with a PBL product or service on any given day Business Audience Statistic Nine Network Between 4-8 million viewers each evening ACP 13 million readers annually Crown 10 million visitors annually ecorp 5.8 million unique visitors per month Foxtel 780,000 subscribers Fox Sports 1.2m subscribers

6. 2. Overview of ACP • Australia: • 65 titles • 44% circulation share • New Zealand: • 22 titles • 42% circulation share • Asia: • 10 titles • Singapore, Malaysia, Taiwan and Thailand

7. 2. Overview of ACP cont’ • ACP has performed well against this trend due to three-year restructuring process: • Revenue increased by 4.9% to AUD$292 million in six months to 31 December 2001 over previous corresponding period • Double-digit bottom-line growth expected for the full 2002 financial year • 39% of advertising market share, up from 36% last year

8. 3. ACP in Asia Pacific – New Zealand • Very similar legal and cultural environment to Australia • Largest magazine publisher with 49% advertising market share and 22 leading titles • ACP provides cross-promotional support to Prime NZ free-to-air television network, in which PBL has a 50% option to buy

9. 3. ACP in Asia Country Ownership Singapore Singapore Women’s Weekly ACP Cleo ACP Finder ACP Harper’s BAZAAR 50:50 joint venture with Hearst Malaysia Malaysian Women’s Weekly ACP Cleo ACP Finder ACP Harper’s BAZAAR 50:50 joint venture with Hearst Thailand Cleo 49:51 joint venture with Hachette/The Bangkok Post Taiwan Cleo 30:70 joint venture with Hwa Ker Publishing

10. Factors for success: 3. ACP in Asia cont’ • Ability to translate the formula of Cleo and Women’s Weekly on a country-by-country roll-out • Policy of hiring local editorial and advertising sales staff • Educating the reader to discern your quality product over the competition • Quality researched editorial that does not overstep the boundaries of propriety • Retaining strong editorial branding

11. 3. ACP in Asia cont’ Challenges: • Finding a like-minded local partner where required • Adapting Western-style editorial and production standards across the region • Educating the reader to discern your quality product over the competition • Pressure to discount advertising rate card • Lack of industry standard audited circulation

12. 4. Expansion opportunities in Asia for ACP • Further expansion potential in Asia • Thailand • China • Indonesia • India • South Korea • Publication of non-English editions • Brand extension • Sponsorship and events such as Cleo Top 50 Bachelors • Beauty guides, cook books, diaries etc • Untapped cross-media promotion • Television • Web sites

13. Growth Strategies in the Asian Region FIPP Seoul Conference, April 2002 Presented by John Alexander CEO of PBL Media and ACP Publishing