1 / 5

Discover Samsung's Premium Interactive Ads for Smart TV Households

Experience the future of advertising with Samsung's Premium Interactive Ads, designed for the growing demographic of Smart TV users. Our data indicates that over 7.6% of U.S. households have embraced Smart TVs, utilizing them beyond mere viewing for enhanced interactivity. With an impressive activation rate of 73%, your brand can connect deeply with engaged, tech-savvy audiences. Explore our five innovative templates—each crafted to engage users through images, videos, apps, and microsites. For more information, contact Melinda Mészáros, Project Manager at Samsung.

caleb-mays
Télécharger la présentation

Discover Samsung's Premium Interactive Ads for Smart TV Households

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PREMIUM INTERACTIVE AD

  2. SAMSUNG PREMIUM INTERACTIVE AD • AFTER CLICK • IMAGE • VIDEO • APP • MICROSITE (5 templates)

  3. TV HOUSEHOLDS WITH SMART TV 6,4% => 252 232 HHS Nielsen Establishment Survey2013 • TV HOUSEHOLDS WITH SMART TV 7,6% => 301 724 HHS Nielsen sample 2014 Aug. 31. • 20% OF 18+ REGULAR INTERNET USERS HAVE SMART TV eNET– Telekom „Reportonthe internet Economics” 2014 April • 400 000 GFK • THREE OUT OF FOUR PERSONS USE SMART TV NOT ONLY FOR WATCHING (77%) eNET– Telekom „Reportonthe internet Economics” 2014 April • SAMSUNG SMART TV PENETRATION 200 000, 52% MARKET SHARE • ACTIVATION RATE IS 73%, 146 000 DEVICES Samsung SMART TV CONNECTED Nielsen Establishment Survey 2013

  4. Innovation, novelty, future • Earlyadoptation • Engaging hard-to-reach up-market target group • Exclusivetargeting • No pushactivity => friendlyapproach, involvement

  5. More information Melinda Mészáros Samsung Smart TV project manager +36 30 871 8071 melinda.meszaros@atmedia.hu

More Related