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Re-Engineering Job Search for Marketing Executives

Re-Engineering Job Search for Marketing Executives. Debra Feldman JobWhiz, Executive Talent Agent Prepared for MENG Norwalk, CT March 8, 2010. Debra Feldman, JobWhiz Executive Talent Agent Your Executive Ascent...Personally Delivered. Swift, Discreet, Guaranteed.

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Re-Engineering Job Search for Marketing Executives

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  1. Re-Engineering Job Search for Marketing Executives Debra Feldman JobWhiz, Executive Talent Agent Prepared for MENG Norwalk, CT March 8, 2010

  2. Debra Feldman, JobWhiz Executive Talent Agent Your Executive Ascent...Personally Delivered.Swift, Discreet, Guaranteed.

  3. Debra Feldman, JobWhizExecutive Talent Agent • Launched JobWhiz in 2000 • Forbes“Matchmaker: Part Sleuth, Part Networker” • Former healthcare management consultant • Best job in the world

  4. Executive Talent Agent • Hands-on consultant, not a coach • Devises go-to market strategy – plans • brand plus positioning • diagnoses and addresses roadblocks • Executes job search tasks – implements • extensive job searching know-how • makes 1st contact and schedules meeting • organized, follows up relentlessly

  5. Debra’s One-of-a-Kind • Agile strategist • Clever positioning • Diagnoses & removes roadblocks • Designs & builds networks purposefully to source unadvertised job leads • Lifetime investment = future career insurance

  6. Project R.O.I. • Accelerate campaign progress and improve results using job search best practices • Faster return to work in a better opportunity • Targeted connections = long term career insurance • Partnership lowers stress

  7. It’s an Employer’s Market Today • 70-80% of jobs never advertised • Many well qualified candidates available • Employers deluged with resumes • HR dept. & external recruiter budget cuts • Companies risk averse • credibility and trust essential • experience and expertise required • stay on decision maker’s radar

  8. Game Changing Breakthrough: Candidate Chooses Employers • Specify your criteria/requirements • Research employers to find matches • Prepare presentation - online, traditional • Launch social media campaign • Network purposefully- seek referrals • Be patient and conduct intense follow up

  9. Don’t wait for openings. Be proactive. Take control. • Network purposefully- seek referrals • Be patient and conduct intense follow up • Job boards/headhunters least effective • Be visible- use social media, profiles

  10. Job Search = Marketinghttp://www.jobwhiz.com/six_newer_ps.php • Invent your positioning: your brand + employer’s perception of your value to them • Define solution: you = product (UVP) • Describe customer: employer = market • Create packaging: presentation = remarkable and memorable, distinctive, trustworthy

  11. Resources for Potential Employers • Reference librarian – database queries • Trade, business and news: print, online • Industry associations • Conferences and meetings • Internet search • Networking: recommended by contacts • Reverse search: affiliations by employee • Local civic organizations

  12. Assemble Target Company List • Same industry as your experience • Companies you already know and like • Competitors to your top employers • Companies in a related field • Vendors and customers • Similar challenges to leverage experience • “Best company” lists • Geographic orientation

  13. Research and Find Employer Needs You Can Meet • Google alerts • Google news and other news databases • Corporate website • Networking • Industry associations and reports • Industry conferences (topics, attendees) • Change indicators (restructuring, moves) • Job boards and other postings

  14. Have the employer. Find a contact. • Corporate website • Search: company name, title, blogs • Media- research content/author • Industry conferences and meetings • Professional and trade associations • Search social media - LI, Twitter, FB, etc. • Directories: Zoominfo, Jigsaw, Spoke • Networking

  15. Connect and Promote Yourself • Avoid threatening incumbents • Network purposefully - leverage contacts • Seek third party introductions • Be noticeable online & in-person : blog, comment, present, volunteer, follow thru • Implement P’s - polite, persistent, pings

  16. Networking Tips“It’s not just what you know or even who you know, but who with the necessary authority to hire knows what you know, and how you can contribute to the organization’s success.” • Be helpful, not looking for help • Seek advice not a job lead • Give: share resources, info, ideas • Invest: network is like “career insurance” • Avoid HR and recruiters • Be courteous, say thanks, follow up

  17. Cold Calling Tips • Smile- and project, shows in your voice • For recipient, timing is critical • Ask permission and follow directions • Address by name and give your identity • Be prepared to leave succinct message • Or ready to make a first live impression • Like romance: lots of frogs, few princes

  18. Debra Feldman JobWhiz, Executive Talent Agent • Website http://www.JobWhiz.com • Follow me on Twitter: @Debra_Feldman • Join Debra Feldman Group on Linked In • Connect on Facebook: DebraFeldman • Request Tip Sheet: DebraFeldman@JobWhiz.com Your Executive Ascent...Personally Delivered. Swift, Discreet, Guaranteed.

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