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100 Calorie Platform

100 Calorie Platform. Pepperidge Farm 100 Calorie Platform. Four Cookie Offerings… Cookies That Look and Taste Like The Real Thing…Not A Flavored “Crisp” Great variety…Butter Cookie, Chocolate Butter Cookie, Chocolate Chunk, Oatmeal Raisin Three Goldfish Offerings…

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100 Calorie Platform

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  1. 100 Calorie Platform

  2. Pepperidge Farm 100 Calorie Platform • Four Cookie Offerings… • Cookies That Look and Taste Like The Real Thing…Not A Flavored “Crisp” • Great variety…Butter Cookie, Chocolate Butter Cookie, Chocolate Chunk, Oatmeal Raisin • Three Goldfish Offerings… • Making it permissible to serve Goldfish to adults • Broad variety that appeals to adults… Cheddar, Ranch and Pretzel

  3. 100 Calorie Crackers • Three Goldfish offerings… • Cheddar made with Whole Grain….combines a “Natural” claim with whole grains. Adults looking for healthy snacking, i.e. portion control snacking, should respond to the whole grain and natural claims • Pretzel…the only 100 Calorie Pretzel in Foodservice, with Natural claim. • Flavor Blasted….Ranch flavor on a cheese cracker, great adult flavor • Natural means…nothing artificial or synthetic (including all color additives) has been included in, or added to, a food that would not normally be expected to be in the food. • 100 Count Cases (Existing 300 Count Goldfish Cases For Schools Will Remain)

  4. 100 Calorie Crackers vs. the Competition

  5. 100 Calorie Cookies • Four Cookie Offerings… • Cookies That Look and Taste Like The Real Thing…Not A Flavored “Crisp” like Oreo, Chips Ahoy! • All Cookies are certified kosher dairy OU-D • Chessman …Rich, Velvety Butter Cookie • Chocolate Chessman …Chocolate Butter Cookie • Chocolate Chunk …Real Dark Chocolate Chunks • Soft Baked Oatmeal Raisin …made with Whole Grains • All products available in Retail, Oatmeal Raisin launched in August

  6. 100 Calorie Cookies vs. the Competition

  7. Why Our 100 Calorie Platform is Better than the Competition • We offer the “Real Thing”…100% Authentic cookies and crackers made with the same quality and care as the original…we aren’t Crisps or Flakes like the leading competitors. • We Offer The Only Soft Baked Cookie Product…And It’s Made With Whole Grains • We Offer The Only 100 Calorie, Wholegrain, Natural Cheddar Cracker Product • We offer The Only 100 Calorie, Natural Pretzel Product • We are the only supplier of 100 Calorie Snacks that can supply products across all three of the biggest 100 Calorie categories: Cookies, Crackers, Salty (pretzel) • Consumers rate Pepperidge Farm higher vs. competition on benefits such as Taste and Quality. And taste is the #1 reason consumers chose a snack. • Pricing that meets or beats the leading competitor.

  8. 100 Calorie Platform - Support • 100 Calorie Sell Sheet: Feature/Benefits, Case Pack Information, available at Direct Hit. Inventory # FSPF 73240 • 100 Calorie Rebate: $4 when you buy one variety of 100 Calorie, $6 when you buy two varieties, $8 when you buy three and $10 when you buy four or more varieties. Available on- line on SMART. • Sample Kits: Each kit contains one pack of each 100 calorie variety, plus the sell sheet, rebate and rack form. Available on SMART, inventory # FSFP 73241. Limit 20 per Sales rep./order • Racks: Inventoried At Direct Hit. Can be ordered on SMART, all rack orders must have an operator identified for placement. So while you may ship the rack to yourself, please specify the operator who will receive the rack. We will be tracking rack placement. Only place racks with operators capable of moving 8-10 units per day. Inventory # FSFP-73244. • Rack Order From: You can use this form at trade shows or customer presentations. Do not fax or mail this form to marketing or Direct Hit. This is for you to collect the necessary data from your operator so you can then order on SMART. This form is a PDF file on SMART that you can print and copy • Single Serve Brochure: Full-Line selling tool that will allow you to position all the Pepperidge Farm cookie and cracker products. Inventory # 73239 All items available by July 21, 2008.

  9. 100 Calorie Platform - Target Operators • Non-Commercial operators are the primary foodservice customers for 100 Calorie pack snacks. • Business and Industry College and University Healthcare • Non-Commercial Snacking: • NEED NEW NEWS… operators want to bring excitement to their cafeteria. Simple way to offer something new is with new brand or variety of snack. • Leverage Wellness focus with the Non-commercial promotions and existing soup placement • High velocity category…gross dollars are not high/unit, but a lot of units are sold and margins are excellent…100% +++ MU • Depending on location/geography…cookie/cracker/salty snacks SRP is between $.65-$.90 • Merchandising solutions…place it on existing rack or use PF rack for incremental snack placement…

  10. 100 Calorie Platform - Schools • Schools may find the100 Count cases appealing • Satisfies wellness needs and fits in the 100 Calorie bid specs • Crackers are 1 bread/grain equivalent, cookies are not • Products will work very well in a la carte programs and vending • Racks cannot be placed in schools in accordance with Campbell’s Advertising to Children policies. • Fargo example demonstrates opportunity. After removing the distributor MU competitive pricing is… .05 below our cookie pricing, we can be competitive on bids .04/unit above our 100 Calorie cracker list price

  11. 100 Calorie Pricing and Specs * All MOA’s have 12 cases per layer, 4 layers per pallet

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