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Pennsylvania 2014

DATABASE: Keep growing and increasing your Database. IT’S THE MOST IMPORTANT THING YOU CAN DO! The Frequency App: Retailtainment concept: draw customers in to database & make it easy for customers to sign in! Cut cost and annoyance: filling out, mailing, entering, PRINTING cards…

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Pennsylvania 2014

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  1. DATABASE: Keep growing and increasing your Database. IT’S THE MOST IMPORTANT THING YOU CAN DO! The Frequency App: Retailtainment concept: draw customers in to database & make it easy for customers to sign in! Cut cost and annoyance: filling out, mailing, entering, PRINTING cards… Track frequent customers vs. “1 timers” Run ad campaigns accordingly Offer incentives for multi-visits vs. discounts on each visit Need new cards? Email Stephanie! stephanie@directresultsmg.com Have completed cards? Mail them to us! 913A Westbrook Drive, Charlotte, NC 28202 Pennsylvania 2014 FARM FLYER & CIRCULAR: February/March Roughly 50 Flyers/store were sent to targeted Farmers surrounding your stores at the end of February. The March Circular advertising national products as well as the 70% off Filter Sale went out the end of February as a saturated flyer. DIGITAL: This year we are going to push coupons online at an individual store level through Facebook. This means that each coupon will be only relative to each store and we can track how many coupons are downloaded for each store. We’ve found this to be highly effective in driving foot traffic. Digital months: March, May, July, and Holiday DATABASE INCENTIVE: May 32” TV’s have been ordered for every store on local ad. We will be giving those away in store to promote the DATABASE PROGRAM and increase your customer list! DEALER SHOWS: $35k Budgeted for the Show Date: Wednesday, October 8th Please contact your local ad rep Stephanie Wilfong at 704-401-0169 or stephanie@directresultsmg.com with questions/comments.

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