Norton Gemini RightCut Upgrade: Enhanced Efficiency and Performance for Cutting Wheels
The Norton Gemini RightCut line is undergoing significant upgrades to enhance performance, efficiency, and value. Key changes include improved thickness, grain, bond, and processing for sizes ranging from 4-1/2” to 9”. These upgrades aim to provide the best quality aluminum oxide cut-off wheels in the market, boasting a 20% faster cut rate and 60% longer life on average. By reducing the required force for initial cuts and offering a thinner kerf, users can enjoy a smoother cutting experience. New wheels will be available at DCE by August 15, 2014, ensuring optimal performance for various applications.
Norton Gemini RightCut Upgrade: Enhanced Efficiency and Performance for Cutting Wheels
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Presentation Transcript
Thin Wheels Norton Gemini RightCut Upgrade July 2014
Norton Gemini RightCut Upgrade • WHAT is changing? • Gemini RightCut line in all sizes, Type 01/41 and Type 27/42 • Not specialty items like ALU and SS/INOX products • WHERE are we making modifications? • Thickness, Grain, Bond and Process • HOW will it change? • 4-1/2”, 5” completely changed by Aug 15, 2014 • 6”, 7”, 9” in September 2014 • WHY is Gemini RightCut being upgraded? • Provide the best value on 100% Aluminum Oxide cut off wheels in the market. • WHO is should use these wheels? • Anyone who values quality, competitive price, comfort of cut and precision cuts. • WHEN is it available? • In Stock at DCE by Aug 15, 2014
Old vs. New Gemini RightCut *Data above is based on 5” wheels
Features and Benefits • Life Improvement • 60% in CS and 40% in SS • Cut Rate Improvement • 20% in CS and SS • ‘Feel’ Improvement • Not quantifiable but new wheels eat through metal as if they were ‘cutting butter’ • Less force required to make first cuts • Thinner wheel design = thinner kerf • Lower amperage needed = $avings in electrical grinders • Made in our Brownsville, Texas plant
Gemini vs. CompetitionLife vs. Cut Rate with 5” 20% faster cut 60% more life Cutting A36 Flat Bar 4 x 1/8in
Review: Testing a RightCut • Materials Needed • Norton Gemini RightCut and Competitor • Timer (optional) • Directions: NOTE: Fresh wheels are always better performing.
Gemini vs. CompetitionLife vs. Cut Rate with 5” 20% faster cut 60% more life Cutting A36 Flat Bar 4 x 1/8in
Winning Every Test – Density Matters Every competitor’s box of wheels contains a range of thickness and weight .050” .055” .060” .065” - + Faster cutting slower cutting THICKNESS - + LOWER LIFE LONGER LIFE WEIGHT 32g 34g 38g 40g No caliper? Choose Walter test wheels a gram or two lighter than ours.
Launch Support Wheel Sample Mailer 4-1/2”, 5” Flyer – reorder form #8520 Additional sample mailers ready to order now from DCE – reorder form #8521 and specify4-1/2” or 5” size Web Ads Koozies 10/box with wheel sample mailers
Additional Launch Support Print Ad - Fabricator PackagingIntroductory on all converted UPCs Grinding Wheel Box Insert Landing Page Video Web Ads
Customer Promotion • New Parts Addition • Bulk packs for Type 27/42 wheels in4 ½” 5”, 6” • Type 01/41 already in stock for same sizes • NOTE: RightCutEVO bulk packs will be eliminated as we sell off • FREE Ducks Unlimited Shooting/CAMO Sunglasses Kit in every bulk pack case highlighted on flyer • Interchangeable lenses • High quality • Accessories • Pre-packaged in box: • 250 wheels, 1 sunglass kit, each box notes giveaway, while quantities last