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Maximizing Fundraising Channels Integration for Success

Learn how to integrate fundraising channels effectively for optimal results. Discover the benefits of a multi-channel approach, strategic goals, and tactical themes through various media channels. Develop trust with management, segment intelligently, test consistently, and integrate marketing with membership for a unified voice. Explore the synergy between programming, underwriting, and membership to achieve fundraising success.

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Maximizing Fundraising Channels Integration for Success

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  1. Integrating Your Fundraising Channels

  2. HOW WE THINK HOW WE WORK STUFF WE DO Always together. Always talking. Generalists with specialties. Goals = what’s best for OPB. Look outside. Ideas… resources… experts. Net Balance Opportunity Develop trust with management. Track everything. Segment intelligently. Test. Test. Test. Learn as much as we can. Integrate marketing & membership. One voice. Targeted to the appeal. Local always rules. Beware the cutting edge.

  3. Programming SYNERGY Management Underwriting Membership Multi-Channel vs. Integrated Fundraising Multi-Channel Common tactical theme delivered through multiple media channels Integrated Common strategic goal Integrated throughout the organization

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