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FISHERMAN`S FRIEND 2013 IN AUSTRIA

FISHERMAN`S FRIEND 2013 IN AUSTRIA. Ed. Haas Austria. “The innovative and attractive production and distribution partner of strong brands in food and confectionary in Austria and Eastern Europe.”. Ed. Haas Austria. Ed. Haas Austria Business Segments. Sweets/Impulse. Specialities.

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FISHERMAN`S FRIEND 2013 IN AUSTRIA

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  1. FISHERMAN`S FRIEND 2013IN AUSTRIA

  2. Ed. Haas Austria “The innovative and attractive production and distribution partner of strong brands in food and confectionary in Austria and Eastern Europe.” Ed. Haas Austria

  3. Ed. Haas Austria Business Segments Sweets/Impulse Specialities HAAS Classic Wellness Senf Backen Dessert Ed. Haas Austria

  4. Assortment AUSTRIA NEW 7 x sugarfree 25g 2 x 25g with sugar 1 x tin

  5. Sales trend 5 years

  6. Nielsen 2013

  7. Share of accounts (incl. Hofer/Lidl) BIG 3 = Spar, Rewe, Hofer ~ 85%

  8. Nielsen BreathLozengesmarketshareturnover CW 52-2012/2013 (trade+drugstoreexcl.H/L) FISHERMAN‘S FRIEND – the strong Nr. 2

  9. Nielsen BreathLozengesmarketsharesoldtsd. p. CW 52-2012/2013 (trade+drugstoreexcl.H/L) FISHERMAN‘S FRIEND – the strong Nr. 2

  10. Trade Activities 2013

  11. Interspar check outs • New listingof Tropical andSpearmint! before after

  12. Interspar check outs • New listingof Tropical andSpearmint – Scanning figures 

  13. Hofer listing • Promotion listing (Januaryto April 2013)

  14. Hofer listing – 100% on top

  15. „Regular“ Secondary Placements 2013

  16. Consumer Activities 2013

  17. Facebook and new website

  18. Fisherman‘s Friend STRONGMANRUN AUSTRIA 5thJuly, Obertauern • New Website • New Facebook page • Public relations • Media cooperations • Hospitality packages • Promotion stand at the Nürburging

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