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Dine Out for No Kid Hungry

“Drive Business – Engage E mployees with Social M edia and Cause M arketing ”. Hosted by: Fishbowl Marketing Presented by: Amanda Hite, CEO Talent Revolution Sheila Bennett, Director Dine Out for No Kid Hungry. The Campaign to End Childhood Hunger. Dine Out for No Kid Hungry.

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Dine Out for No Kid Hungry

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  1. “Drive Business – Engage Employees with Social Media and Cause Marketing” Hosted by: Fishbowl Marketing Presented by: Amanda Hite, CEO Talent Revolution Sheila Bennett, Director Dine Out for No Kid Hungry The Campaign to End Childhood Hunger Dine Out forNo Kid Hungry August 31, 2011

  2. Share Our Strength’s Dine Out for No Kid HungryTM • Driving hungry diners to 5,000 participating restaurants September 18-24, 2011 • Food Network PSA’s running 18 times per week featuring judges from the TV Show Chopped • TV Satellite media tour featuring Food Network, Chopped Judge Marc Murphy • Radio Satellite media tours • Ads in USA Today, promoted by companies throughout the US • twEAT OUT – Monday, September 19, 2011 • Use the hashtag #nokidhungry • Follow @dine_out • Post your fundraising promotions and encourage followers to dine with you

  3. Top 10 tips to a successful Dine Out • Visit the participant resource center at DineOutforNoKidHungry.org • Complete press release and send to local media outlets • Download and customize the employee training guide • Order POP materials and display • Invite suppliers, friends and the community to dine with you September 18-24, 2011 • Show the Scott Pelley video to employee’s • Implement incentives for employees that raise the most funds Participant Resource Center: www.dineoutfornokidhungry.org Click the words – participant resource center below the family dining photo

  4. Top 10 tips continued…. • Food drops to local radio stations with a paragraph on your promotion • Post your promotion on the restaurant website with a link to DineOutforNoKidHungry.org • Participate in the September 19 twEAT OUT and encourage employees to use the power of social media to drive hungry diners to your restaurant Participant Resource Center: www.dineoutfornokidhungry.org Click the words – participant resource center below the family dining photo

  5. Participant Resource Center…. www.DineOutForNoHidhungry.org – click - participant resource center Customizable Templates Standard Materials Media & Customer Outreach Tools Case Studies Fact Sheets Logos and Logo Guidelines Videos Employee Engagement: Templates and Training Guides 5

  6. Let’s get excited!Activating Social Media for the Greater Good* Led by Amanda Hite · CEO · Talent Revolution 6

  7. Dine Out for No Kid Hungry Get the Message Out through Social Media! • Shift taking place – Companies DO NOT own the medium it’s community owned and driven. • Personal Relations is the new Public Relations. • Life digitally, with superpowers. Leverage your strengths. • Best Marketing Strategy ever?... CARE! • Who is involved in Social Media? • (1 of the fastest growing community >35). • Create FUN and EXCITEMENT! • Engage employee’s, customers, community Source: Talent Revolution

  8. Dine Out for No Kid Hungry 2011 twEAT OUT Goals Tweet‐a‐Thon - twEAT OUT • Goal – engage 2,000 contributors • Become a trending topic in 5 markets • 40 million impressions Interactive Google Map • Viewed 92,490 times, with over 40,000 of those views coming on September 20th (launch Tweet-a-thon). The traffic might have been higher, but the Google Map functionality crashed due to the traffic load (functionality has been enhanced for 2011 and results are expected to double). Facebook • Dine Out and Share Our Strength Facebook fans received communications and promotion details during the month of September.

  9. Dine Out for No Kid Hungry Dine Out for No Kid Hungry On-line Audience • Social Media Followers (current): • Share Our Strength: 16,522 • Dine Out for No Kid Hungry: 2,439 • Share Our Strength: 21,436 • DineOutforNoKidHungry.org - annual (past 12 months) • Unique visitors to the homepage: 47,242    • Unique visitors to the map: 107,522 • DineOutforNoKidHungry.org - September 2010 • Site visits: 65,704 • Page views: 135,781 • Time on site: 1 minute, 15 seconds • New visitors: 87% of visitors were new • Bounce rate: 42.50% (compared to 62.55% for Strength.org) • Average number of searches/map visitor: 2.5 • Recruitment Webinars & E-Newsletters • Year-round • audience is industry professionals • Taco Bueno Case Study is included in webinar • CMO and CEO participated in webinars • Newsletter reach is over 7500

  10. Dine Out for No Kid Hungry 1. Be There

  11. Dine Out for No Kid Hungry 2. Listen to the conversation Use and follow the Dine Out @dine_out and the No Kid Hungry Hash Tag #nokidhungry

  12. Dine Out for No Kid Hungry 3. Join in the conversation • Respond to the people who are talking about your brand • Be personal, authentic and conversational • Let them know about The Dine Out for No Kid Hungry • Write a Blog • Record a YouTube video explaining the Dine Out • Post in your social communities

  13. Dine Out for No Kid Hungry 4. Host Meetups and Tweetups in your restaurant the week of the Dine Out

  14. Dine Out for No Kid Hungry 5. Play Foursquare

  15. Dine Out for No Kid Hungry 6. Recruit and engage online influencers and brand ambassadors

  16. Dine Out for No Kid Hungry 7. Leverage the power of video .

  17. Dine Out for No Kid Hungry 8. Participate in the Dine Out for No Kid Hungry twEAT OUT and offer online prizes on September 19th 9. Distribute a special offer during Dine Out week on Twitter and Facebook10. Run contest for those whose participate in the Dine Out

  18. Share Our Strength The leading organization working to end childhood hunger in America 18

  19. CHILDHOOD HUNGER IN THE U.S. IS A CRISIS • Almost one-third of these hungry children are under five years old. • More than 10 million eligible kids don’t get free or reduced price school breakfast. More than 17 million American children, almost one in four, don’t know when their next meal will come. • 16.3 million children qualify for summer meals but don’t receive them. The Crisis Can Be Solved: In the world’s wealthiest nation, no child should grow up Hungry and state leaders are looking to Share Our Strength for Solutions.

  20. Share Our Strength’s Dine Out for No Kid Hungry An Authentic Brand Fit for the Restaurant Industry September 18-24, 2011 www.DineOutforNoKidHungry.org 20

  21. 2011 Sponsors and Partners National Sponsors Promotional Partners Partners

  22. Community Investments Funds raised through our platforms (Taste of the Nation, Great American Bake Sale and Dine Out For No Kid Hungry) fund community based organization in all 50 states. • Helping afterschool programs provide nutritious snacks and meals. • Helping to feed more kids during the summer when school meals are not available. • Helping more kids start the day off right by making school breakfast available. • Helping more families meet their nutritional needs at home by expanding access to SNAP (food stamps) and WIC. • Teaching families how to prepare affordable, healthy and tasty food and increasing fresh food options in high-risk communities. www.dineoutfornokidhungry.org

  23. Why Dine Out is SO RIGHT, RIGHT NOW! • 79% of people want to work for a company that makes an impact in society. • 64% say social & environmental activities make them MORE loyal to their employer • 56% will not work for a company that is not socially minded • 69% are aware of their company’s social impact. Source: Cone Corporate Citizenship Study

  24. How to Participate in the Dine Out for No Kid Hungry for the Greater Good • Register on line: DineOutforNoKidHungry.org • Multi-units - Download and return the excel spreadsheet and insert restaurant listing for the consumer Google map • Go to on line Participant Resource Center and download support materials • Identify and plan your restaurant promotion • Order in store marketing materials through Calagaz Printing • Promote to the local media • Train staff using the employee training guide • Promote the event and participate in the national twEAT OUT, Monday, September 19, 2011

  25. Thank You!Sheila Bennett, Dine Out for No Kid Hungrysbennett@strength.org/ 678.333.7384Amanda Hite, CEO, Talent Revolutionahite@talentrevolution.net 25

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