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Leading Out-of-Home Media Company in India: Connecting Brands and Consumers

Established in 2007, Out-of-Home Media (India) Pvt. Ltd. is a premier media company focused on out-of-home television. With strategic placements of high-definition LCD and plasma screens across 18 cities in India, we engage over 50 million consumers monthly through innovative advertising solutions. We partner with major industry players, operate over 4500 screens, and continually conduct extensive market research. Our Flexicasting tool allows advertisers to tailor communications effectively, reaching decision-makers and influential consumers in real-time.

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Leading Out-of-Home Media Company in India: Connecting Brands and Consumers

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  1. www.oohindia.com

  2. OVERVIEW • Out-of-Home Media (India) Pvt. Ltd. was established 2007 • A leading media company specializing in out-of-home television. • We strategically place high definition LCD/Plasma screens at various customer connect locations • We broadcast ads & Content on the screens and engage consumers while they are out-of-home. www.oohindia.com

  3. STRATEGIC PARTNERS • China's largest Out Of Home lifestyle media company • Enjoys a whopping 98% of the market share • More than 3 Lakh Screen • 7th Largest Out of Home Media Agency in the world • 3i is one of the world’s leading private equity investors in the media sector • With a 50-year track record and a current portfolio worth more than $800 million www.oohindia.com

  4. OOH MEDIA !! • Presence in 18 Cities across India • More than 4500 live screens across India • Reach of over 50 million people monthly • More than 300+ clients • Research conducted so far: • More than 80 Campaign Evaluation studies • OOH Metrics • Residential Research • CSD Research • Research conducted in partnership with Nielsen with a total sample size of more than 25000 www.oohindia.com

  5. OUR COVERAGE MORE THAN 4500 TOUCH POINTS ACROSS 18 CITIES www.oohindia.com

  6. OOH LOCATIONS • Office buildings • I.T. parks • BPO’s • Airport buses • Hospitals • Residential buildings • Multiplexes • Bookstores • Fast food chains • Restaurants • Beauty salons • Clubs • Gymnasiums • Cafes • Malls • Lifestyle Stores • Hyper/Super Markets • CSDs We reach people at various out-of-home touch points during their 24-hour life cycle www.oohindia.com

  7. 8:15~8:30 AM Leave home, drive or take a taxi to go to work 13:00~14:00 PM Have lunch with client 10:00~12:00 AM Meeting with client at office 9:00~9:30 AM Reach Office 14:00~17:00 PM Out-of-office for client visits 18:00~23:00 PM Dinner with client, coffee with colleague, visit the super mkt Saturday, Sunday, visit shopping mall or see a movie with family 12:00 AM Sleep A day in the life of a SEC A Consumer – the OOH TV way www.oohindia.com

  8. SOME LOCATION IMAGES www.oohindia.com

  9. WHY OOH MEDIA !! • OOH Media is a multi-Platform audio visual advertising medium • We provide a captive audience • We are a Lifestyle medium reaching out to • Decision makers • Influential consumers • Wealth creators • High Net worth Individuals • When they step out of home to • Work • Shop • Play • A true convergence medium www.oohindia.com

  10. LOCATION-WISE TG We reach people at various out-of-home touch points during their 24-hour media cycle www.oohindia.com

  11. OOH MEDIA & FLEXICASTING • Flexicasting is a new media planning tool innovatedby Out-of-Home Media. • It provides an opportunity to advertiser to slice & dice communication across various touch points. • It provides an advantage of getting as local as possible just like an outdoor but with the power and capability of Audio-Visual. • Flexicasting provides ‘the ability / flexibility to advertisers to telecast brand communication on OOH Media screens as per their • choice of city • choice of location • choice of target audience • choice of creative • choice of language www.oohindia.com

  12. OOH MEDIA & RESEARCH • We help our clients to measure the effectiveness of their ad running on our screens. • This is done by conducting an extensive research in all the locations where the ads are running. • We have commissioned Nielsen, world's leading provider of marketing information and audience measurement. • The research is targeted as a tool to understand • Screen recall • Advertising recall • Elements of advertising recall • Hygiene check on medium • Research conducted so far: • More than 80 Campaign Evaluation studies • OOH Metrics • Residential Research • CSD Research www.oohindia.com

  13. KEY POINTS OF RESEARCH • According to the researches there is 87% average visibility for screens across our locations • On an average 81% of the respondents are able to recall any advertising that they see on our screens. • According to the researches there is 67% average recall for the client specific advertisements www.oohindia.com

  14. OOH METRICS • India’s first ever large scale digital Out-of-Home TV research • OOH Metrics – the only Metrics available in Outdoor Audio Visual space as of now • Conducted by OOH Media in association with Nielsen. • Conducted on a sample size of 14,574 individuals across 6 cities • Mumbai • Delhi NCR • Bengaluru • Chennai • Pune • Hyderabad • OOH Metrics was conducted to understand the Demographic profile of the people and the audience behaviour. www.oohindia.com

  15. OOH METRICS - SUMMARY • Cumulative Weekly  Traffic Count of OOH Network in Mumbai, Delhi NCR Bengaluru, & Pune is - 54.6 Lakhs • 60% plus of  the audience across these 6 cities visiting OOH network are SEC A • 70% of people, aged 20-34, are most likely to come across the OOH network. • 70% male audience in OOH networks across cities • Across surveyed markets, more then 60% audience are graduate + • Across all cities, the average MHI of the OOH network audience is INR 20,000+ • Over 70% recall OOH screens in all surveyed markets. • 90% of the above 70% audience recalled any ad being played on OOH TV screens www.oohindia.com

  16. OOH MANAGEMENT • Ishan Raina – CEO & MD • Jagadesh Babu Botta – CFO • Baagyalakshmi Nagarajan – Director - Sales, South • Fabian Cowan – GM Sales, West • Sumit Sapru – Sr. VP, Business Strategy • Ashutosh Parekh – National Content Head www.oohindia.com

  17. SOME KEY EVENTS ASSOCIATIONS www.oohindia.com

  18. ADVERTISERS GOVERNMENT & PSU www.oohindia.com

  19. ADVERTISERS MEDIA & ENTERTAINMENT: www.oohindia.com

  20. ADVERTISERS MEDIA & ENTERTAINMENT: www.oohindia.com

  21. ADVERTISERS FINANCE: www.oohindia.com

  22. ADVERTISERS FMCG: www.oohindia.com

  23. ADVERTISERS TELECOMMUNICATIONS: AUTO & LUBES: www.oohindia.com

  24. ADVERTISERS APPARALS TRAVEL & TOURISM www.oohindia.com

  25. ADVERTISERS CONSUMER DURABLES HOME & REAL ESTATE www.oohindia.com

  26. ADVERTISERS RETAIL www.oohindia.com

  27. ADVERTISERS HEALTHCARE & PHARMA OTHERS www.oohindia.com

  28. For more details, please contact us West & South: PH: +91 9920166646 North & East: PH: +91 98711208911 Email: contactus@oohindia.com www.oohindia.com

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