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The importance of Consumer Behavior for Entrepreneurial Decision Making; A Future Challenges

The importance of Consumer Behavior for Entrepreneurial Decision Making; A Future Challenges. How individuals or groups acquire, use and dispose of products, services, activities and ideas, in order to satisfy needs and desires over time. 3. Model of Buyer Behavior. 5 - 4.

cameron-kennedy
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The importance of Consumer Behavior for Entrepreneurial Decision Making; A Future Challenges

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  1. The importance of Consumer Behavior for Entrepreneurial Decision Making; A Future Challenges

  2. How individuals or groups acquire, use and dispose of products, services, activities and ideas, in order to satisfy needs and desires over time.

  3. 3

  4. Model of Buyer Behavior 5 - 4

  5. Characteristics Affecting Consumer Behavior Culture Forms a person’s wants and behavior Subculture Groups with shared value systems Social Class Society’s divisions who share values, interests and behaviors Key Factors • Cultural • Social • Personal • Psychological 5 - 5

  6. Characteristics Affecting Consumer Behavior Groups Membership Reference Aspirational Opinion leaders Buzz marketing Family Many influencers Roles and status Key Factors • Cultural • Social • Personal • Psychological 5 - 6

  7. Characteristics Affecting Consumer Behavior Age and life cycle Occupation Economic situation Lifestyle Activities, interests and opinions Lifestyle segmentation Personality and self-concept Key Factors • Cultural • Social • Personal • Psychological 5 - 7

  8. Characteristics Affecting Consumer Behavior Motivation Perception Learning Beliefs and attitudes Key Factors • Cultural • Social • Personal • Psychological 5 - 8

  9. 10 Karakter Unik Konsumen Indonesia Short term perspective Unplanned Behaviour Like to Socialize Gaptek Ogah Ribet CoO effect Religious Gengsi-an Strong in sub-culture Low environment conscious Based on Frontier Study 2005-2009

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