Download
the branding of the pig n.
Skip this Video
Loading SlideShow in 5 Seconds..
The Branding of the “Pig” PowerPoint Presentation
Download Presentation
The Branding of the “Pig”

The Branding of the “Pig”

115 Vues Download Presentation
Télécharger la présentation

The Branding of the “Pig”

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. The Branding of the “Pig” powered by P&G Iris Simpson-Bush, executive director Cincinnati Flying Pig Marathon

  2. Why a Pig? Cincinnati’s river made it a center for commerce in the 1800s So many pigs were herded through the streets, the city was nicknamed “Porkopolis” Pigs have become the city’s unofficial mascot “I’ll run a Marathon when Pigs Fly.”

  3. The Pig’s in “Fast Company” • The Flying Pig Marathon was named by fastcompany.com as one of the ‘best brands’ in the country, along with the Aflac duck and Apple Computers.

  4. The Name’s the Thing • “Finish Swine” • Pig Paraphernalia • “Swine Line”(text time messages) • “Hog Log” • “Street Squealers” • “The Squeal” • “Grunts” • “Ambassa-boars”

  5. The Pig’s got the “Look” • Work with your marketing partner on a theme • “Get Jiggy with the Piggy” • “Run Amuck” • “Wee, Wee, Wee” • “Ten Years Running” • “Get Your ‘Oink’ On”

  6. Now that you’ve developed the brand, ..how do you sell it? • Merchandise sales average $7 per runner • Pig sales now near $300,000/yr • Asics-Flying Pig partnership helped build the brand

  7. What sells? It’s what makes a memory • Branded merchandise that’s fun and functional • A medal that’s one of the coolest around • Premium bag or backpack, technical shirt-all with the Pig logo • Giving runners more value for their registration dollar

  8. Pricing merchandise • Keystoning • Adjust prices after first day • Use barcodes

  9. Displays at the Expo

  10. Pre and post event sales through E-Store • Latest and greatest available BEFORE event • High ticket items especially popular • Market to both participants and their families

  11. Use the Web

  12. Staffing the Expo Store

  13. Organized exits minimize theft

  14. Sales suggestions we’ve learned.. • Limit printing of dated items • Push e-store • Don’t be afraid to discount • Partner with third parties

  15. See more “Pig Paraphernalia” • Visit www.flyingpigmarathon.com

  16. Thank you! Questions or comments?