PERSONAL BRANDING Crishtian Dextre Lindsay Dunbar Melanie Santos Quasandra Thomas
what ROLES do you play?what kind of STANDARDS do you have?what is your STYLE?
ROLESour relationship with others • Key relationships • Roles vary depending on the relationship • Your roles are the reason you are in a relationship
Our ROLES with others in business • What a brand does for you. • The customer is the most important relationship in a business. • The customer sets the bar for the relationship but the company sets the expectations.
Example of ROLES • Father/Mother • Daughter/Son • Sister/Brother • Student • Employee
ROLES vs. JOBS • Your role is defined by what you do for the customer. • Your job is defined by what you do. • Roles in jobs can change depending on the customer.
ROLESand Responsibilities • After you define a role, responsibilities are implied. • Figuring out the responsibilities and keeping up with them is part of a brand role. • Your brand is based on how effectively you meet your responsibilities and live up to your roles.
STANDARDS as modifiers. • It’s not who you are, but what you do and how you do it. • Sometimes overlaps with style. • How you do things can shape the nature of the relationship with others i.e. consumers, subordinates, family, community.
Perception • Perception becomes reality. • Want to be perceived as a detail oriented individual, then the actions must speak for themselves. • We set our standards for how we want the relationship to be seen, and understood. • Perception is built through our actions not intentions.
Judging by STANDARDS • People make judgment of your actions. Not only what you do, but also how well you choose to do it. • One must invest time and effort to create a standard for themselves. Ex: You want your boss and coworkers to rely on you for certain tasks requiring a specific level of expertise. You must have demonstrated that quality by placing enough research time and effort to acquiring that level of experience.
Examples of STANDARDS • Reliably efficient - Creatively undisciplined • Non-judgmental listener - Assertively opinionated • Proficient net-worker - Focused on a close circle of friends • Open-minded - Orthodox • Unfocused - Detail Oriented • Situational Values - Consistent Values
Stick by your guns. • Can’t please everyone. • Focus on what you hold true and the message you want to send. • Standards could be positive and attractive to one and the complete opposite to another. • Standards vary depending on the nature of the relationship.
STYLE: Your Brand Personality • How you relate to others. • The way you communicate and interact. • Emotional image which develops from repeated contact with others. • How you personalize your ROLES within the context of your performance STANDARDS .
STYLES of Behavior • Tone of voice • Attitude • Facial Expressions • Body Language • The impression you make when you interact with others
STYLEElements • Descriptives are Highly Subjective • Introverted vs. Extroverted • Open minded vs. Biased • Friendly vs. Crass • Easygoing vs. Rigid • Upbeat vs. Cynical • Always in a hurry vs. Very Reflective
It’s not uncommon for people to describe the brands in their lives strictly in terms of style.
STYLE vs. IMAGE • Style is important but not everything. • Tip of the iceberg • The smallest part of something, but the only part that is visible.
Perception = Reality What the other person perceives determines the success or failure of your brand. - Only Actions Count • Distinctiveness • Relevance • Consistency
“Color” Your Brand • Style carries impact effectively when ROLESand STANDARDSare well established. • Personal characteristics are what make your brand uniquely memorable. - To be a strong brand you don’t have to appeal to everyone, just your target market. - Successful brands are authentic and consistent .
10 important moments about your PERSONAL BRAND • Develop and refine your personal brand manifesto. • Be “brand proud”. • Audit your brand promises. • Be authentic. • Make sure the signals convey relevance to others. • Consistency. Consistency. Consistency. • Make sure your package reflects your concepts. • Great brands are known by the company they keep. • Synchronize your brand with your employers. • Start counting relationships as part of your asset base
BRAND MANAGEMENT TOOLS GUIDELINES: have standards that will be used as your manifesto TRAINING: improve yourself SPECIAL EVENTS: promote and create special focus on your brand dynamics REWARD AND RECOGNITION: don’t take things for granted … QUESTION, PROBE, EVALUATE, CHALLENGE…
BRAND MOMENTS are the times when your unique combination of roles, standards, and style will be put to test. YOUR BRAND WILL SHINE OR FADE.
The PERSONAL BRAND you create will become a dynamic presence in your life. But to remain strong, it must be renewed everyday. It must become a part of everything you do. BRANDS are relationships. They reflect values.
The effective combination of ROLES, STANDARDS, and STYLE make a great business and personal brand. In addition, when you anchor the relationships in your life to values deeply rooted in your soul, you take the idea of brand to a whole new level.
SUCCESS is not something the world can define for you. It’s what you define it to be, BASED on your particular values and aspirations.