Personal Branding Brother Clark Brantley Facilitator
Agenda • Norms Introduction • Review Personal Branding Quotes • Define Personal Branding • Discuss 7 Steps to Building Your Personal Brand. • Closing Statement
NORMS • Be Open • Treat others with RESPECT • Honor Confidentiality • Listen Actively • Participate at own comfort level • OUCH AND EDUCATE • Ask Questions • Share Talking Time • Have Fun
Think about the following questions. • Who makes your favorite shoes or clothes? • What beverage calls your name when you need a pick me up? • Whose movies won’t you miss? • Whose help do you seek when you want a project done right, at home or at work?
Branding Quotes “Your brand is what people say about you when you are not in the room.” “Life isn’t about finding yourself. Life is about creating yourself.” “To many people overvalue what they are not and undervalue what they are.” “Be Yourself, Everyone else is already taken.”
What is Personal Branding? • A Unique Promise of Value. • Unique – separates you from your peers. • Promise – You • Value – Operating Principles/Target Audience.
Personal Branding Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.
Step 1 – Understand the 3 elements of personal branding. Value Proposition: What do you stand for? Differentiation: What makes you stand out? Marketability: What makes you compelling?
Step 2 – Know Your VP’s. Vision – a thought, concept, or object formed by the imagination Purpose – an object to be reached; a target; an aim; a goal Values – a principle, standard, or quality considered worthwhile or desirable Passions - a strong feeling or emotion
Step 2 – Know Your VP’s. Vision & Purpose: Before clearly defining your brand, look externally at the bigger picture of your vision for the world, and then internally, at how you might help the world realize your vision. Values & Passions:You have to know yourself and what you want and need before you can move forward. Your belief system and operating principles are at the core of determining whether an opportunity in front of you will be a good fit for you. If the passions that drive you aren’t met, you probably won’t be happy.
Living Your Brand • You want your brand to be real, not just words on paper. You want people to believe what you are saying. You want to develop trust. Therefore, you will want to really live your brand. Make sure you use as many of these as possible to help live your brand: • Volunteer activities • Professional associations • Comment on Blogs • Start a blog • Contribute to groups (LinkedIn or others)
Step 3 – S.W.O.T. Analysis S - What are your strengths in living your brand (are you thinking, speaking, acting on-brand). W - Where are your weaknesses in living your brand (what could you be better at doing). O - Where are there opportunities to live your brand more or better? T - Are there threats to living your brand? (What might be a concern now or in the future to you and your brand).
Step 4 – Personal Branding Toolkit. • Business Cards • Resume/cover letter/references document • Portfolio • Blog/website • LinkedIn Profile • Face-book Profile • Twitter Profile • Video Resume • Wardrobe • Email address
Step 6 – 3 C s of Personal Branding. • Clarity – be clear about who you are and who you are not. • Consistency – steadfastly express your brand across all communications vehicles. • Constancy – strong brands are always visible to their target audience.
Step 7 – Be The CEO of YOU, Inc. • Think like a Brand. • Take A Risk. • Upgrade Your Thinking. • Create Your Future.
YOU Inc. • If you don’t know where your career is going, your future will be created for you. • Your brand represents your future earnings. Not managing your brand means you are not taking control of your future.
YOU Inc. • Eliminate the “F” Word • Fake • Fear • Fail
YOU Inc. • Failure is not Final, Failure is FEEDBACK! • Relationships is: • What I can Give. • How I can Help. • How I can Serve.
Monitor Your Brand • Check in with your friends, co-workers and trusted advisors to make sure they are hearing the right message and that it makes sense. Is your online presence working? Where does your name fall when you Google yourself? How many times does your LinkedIn profile appear in search results? Is that more or less than before?
Closing Statement • Will your brand thrive thanks to a coordinated effort on your part, or will it always need brand aid because of neglect? You hold the key.