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Creating a Culture of Physical Activity in Sheffield: A Legacy from the London 2012 Games

Sheffield aims to build a legacy of physical activity through a unified, city-wide approach inspired by the London 2012 Olympics. Our mission is to promote active lifestyles, improve community health, and support economic growth by implementing evidence-based initiatives. We focus on reducing disease burden and absenteeism in workplaces, with values rooted in equality and inclusion. With specific targets, such as reducing cardiovascular risk factors and promoting wellness in the workforce, we strive to enhance the health and productivity of Sheffield’s population.

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Creating a Culture of Physical Activity in Sheffield: A Legacy from the London 2012 Games

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  1. NCESEM - Sheffield Creating a physical activity legacy through a whole city approach

  2. Vision To be recognised as the City that created a Culture of Physical Activity within its communities, workplaces and people through the Legacy of London 2012 Olympic and Paralympic Games.

  3. Mission Through a unified and city wide approach we will support evidence based initiatives that; • seek to reduce the burden of disease across the City, • promote economic growth through a sports culture, • improve the health and productivity of the City's workforce and • facilitate more active lifestyles for the population of Sheffield as a whole.

  4. Values • Equality, inclusion and diversity • High quality • Consistency in message • Unified and City wide approach.

  5. Measures of success • To bring benefit socially & economically we are aiming for: • 1% stepped change in physical activity at a population level year on year • 15% Reduction in back pain related absenteeism in 5 years • 15% reduction in back pain referrals in 5 years • 2-3% reduction in CVD risk factors at population level over 5 years • These changes are challenging but evidence based • Represent a significant attempt at a cross population implementation project.

  6. Invest to save • If the average risk factors across Sheffield were reduced by 2% - 3% over five years this could: • reduce annual admissions by up to 1,235 per year, • prevent up to 426 premature deaths per year and • save up to £3.7 million per year on acute hospital costs alone • Non-recurrent cumulative savings over the five year period could be as high as £11.2 million. Based on Whitfield et al., 2008

  7. Three Interconnected Themes • Provide targeted and universal support • Focus on Musculoskeletal (MSK) conditions • A whole city approach to establishing legacy • Utilise the demonstration & festival effects of London 2012 (active celebration) • Connected through one brand, one message.

  8. NCESEM Project Map THEMES WORK PACKAGES INDIVIDUAL PROJECT TITLES

  9. Physical Activity • Promotion of ‘physical activity’ at an individual, group, community and population level in a wide range of settings across the City • This bespoke physical activity comprises two forms:  • ‘primary prevention’, increasing physical activity in people with no health restrictions to activity • ‘secondary prevention’, tailored physical activity for people with some health restrictions to activity.

  10. Physical Activity • Guided by current literature, there will be a particular emphasis on; • developing an environmental infrastructure that facilitates physical activity • challenging and changing the culture around physical activity/inactivity • promoting physical activity among disadvantaged groups who may not have access to activity/sport or sport and activity-related facilities. • The process of delivering a physical activity legacy is not one of investing solely and immediately in interventions • Pilot programmes and allow the evaluation/research evidence to inform any potential roll out.

  11. Active Celebration

  12. Workforce Wellness • Harnessing workplaces in the promotion of healthy living at an individual, group, community and population level in a range of settings across the City (i.e. workplaces, schools, homes) • Evidence based approach to interventions with a focus on musculo-skeletal conditions (MSK) • Embedded within organisational culture, business owning the bottom line benefits • Reduced absenteeism and increasingly more productive workforce (presenteeism).

  13. Sporting Economy • The development of a sporting economy in Sheffield through the NCESEM and associated projects • Unlike the physical activity and workforce wellness themes, the evidence for leveraging a sporting economy through interventions is limited • Programme of in-depth stakeholder consultation and 'real-world' research to inform interventions later in the programme (years 3-5).

  14. Sporting Economy • Professional PhD programme bursaries aimed at individuals employed within the business, voluntary, sport and public health sector • Professional PhD programmes supported by 'buy-out' time for research and industry experts within Sheffield and UK • Limited research and stakeholder consultation has identified three key research questions:

  15. Sporting Economy

  16. Evaluation • Robust programme of effectiveness and cost-effectiveness evaluation ‘We will understand what helps a British community to use activity to improve health'. • Build a model of best practice • Broadcast nationally & internationally • Develop reputation • Combine data collection with intervention • Evidence the legacy.

  17. Summary: Building the Legacy • High quality services and enhanced skills legacy • Sustained through 'buy-in' from communities & businesses • Value & Evidence based approach • Consistent brand & message • Robust evaluation.

  18. Thank you for Listening

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