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Analyzing College Students' Smartphone Preferences: Android, iOS, and Microsoft Competitions

This research aims to determine the preferred smartphone brands among college students, focusing on Android, iOS, and Microsoft platforms. The study employs surveys and interviews to gather insights on why students choose specific smartphones and their reasoning behind such preferences. Drawing from consumer preference theories, we will analyze data collected during the winter vacation, targeting 50 questionnaire participants and 5 interviewees. Understanding these preferences can aid companies in tailoring their marketing strategies to meet student needs.

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Analyzing College Students' Smartphone Preferences: Android, iOS, and Microsoft Competitions

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Presentation Transcript

  1. 1098200082Viola ChoUE4B

  2. Content • Proposed Research Topic • The purpose of the research • Background • Scope • Theoretical framework: • Method • Limitations • References

  3. Proposed Research Topic • Competition of cell phones: analysing the preferences of College students

  4. The purpose of the research • Question: What is best smart phone for college student? • Main purpose: to find out the preferences of mobile phone for college students

  5. Three group of the system: Android, IOS, Microsoft Background

  6. Scope Winter vacation

  7. Theoretical framework • Preferences - Lichtenstein & Slovic • Consumer preferences - Peter Cashel-Cordo • Decision-making - Dan J. Kima, Donald L. Ferrinb, H. – Raghav Raoc

  8. Method • Two forms of survey: - Questionnaire - Interview

  9. Questionnaire • 1. Look for references about questionnaire • 2. Start making sample - as following: 1) What kinds of smart phones will be your choice? 2) Why do you choose that? Please state reasons.

  10. 3) Talk about why you don't want to choose that products? 4) Feedback → Participants:1~50 • 3. Organize the papers

  11. Interview • Participants: 1~5 • Purpose: taking notes of their ideas about smart phones related to preferences

  12. Limitation • Available: students

  13. References • - SciVerse: A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents by Dan J. Kima, Donald L. Ferrinb, H. -Raghav Raoc(p.2.1.1) Retrieved from http://www.sciencedirect.com/science/article/pii/S0167923607001005

  14. - STPI: market share and shipments mobile phones by REUTERS. Retrieved October 8, 2012 from http://cdnet.stpi.narl.org.tw/techroom/market/eetelecomm_mobile/2012/eetelecomm_mobile_12_029.htm

  15. - USI: consumer preference by Peter Cashel-Cordo Retrieved October 9, 2012 from www.usi.edu/business/cashel/331/consumer.pdf • - Wikipedia: preference, line 3. Retrieved October 9, 2012 from http://en.wikipedia.org/wiki/Preference

  16. Thank your attentions~

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