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MobiCert: Certification for Mobile Learning App Developers

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  1. Hackathon TEAM BLUE

  2. 1. Product Brand MobiCert • Certification of Mobile Online Learning Application Developers • The audience for this certification would be those individuals who are developing mobile applications for online learning programs • Three levels – Apprentice, Expert, Professional • Content – • Knowledge: online/mobile learning design, standards, device knowledge, security, enabling technologies • Skills: Simulations with feedback; performance task • Abilities – Communication, Organization, Project Management

  3. 2. Program Description • MobiCert is designed to increase access and efficacy of online learning programs around the world • What is the value to the general population? • Breakdown socio-economic and geographic barriers to allow increased accessibility to high-quality online learning programs • Anytime, anywhere access to high-quality online learning • What is the value to the candidate population? • 8.7 million mobile application developers worldwide and expected to reach 19.7 million by 2020 – 50% are expected to be women • This is an opportunity to earn a mark of distinction within their career group and to produce a better product for students around the world

  4. 3. Program Strategy • Develop Strategic Partnerships • Bill and Melinda Gates Foundation-Fund distribution of mobile devices in 3rd world countries • UNICEF’s Education is a Human Right campaign-to support and promote the value of online learning accessibility in 3rd world countries • Technology Providers (Apple, Microsoft)-Require certification for Apps running on their platform • Application Developers Alliance, Online Learning Consortium to promote the value of the certification • Capitalize on emerging technology and technology trends • Internet accessibility • Remote proctoring • Mobile devices • Obtain ANSI Certification

  5. 4. Target Market • Organizations who will recognize the MobiCert • Microsoft • Apple • Google • Oracle • IBM • Organizations who will partner • Distribution Partner – App stores (Apple, Microsoft, etc.) • Delivery Partner – Mobile (practice what we preach) • Training Partner – Universities • Test takers • IT Students • Current Mobile Application Developers and Online Learning Developers (8.7 million worldwide)

  6. 5. Delivery Plan • Goals of the delivery plan: • Anytime, anywhere access via mobile device • Remote proctoring for security enhancement (mid-stakes assessment) • Rely on existing technology partners for delivery • BYOD

  7. 6. Marketing Plan • Marketing to IT mobile application and learning applications developers • Technology Providers: Apple, Microsoft, GooglePlay for Education • Learning Apps are the second highest type of applications in the Apple store • GooglePlay for Education has 30 million subscribers (students and teachers) • Industry Associations: Application Developers Alliance, Online Learning Consortium to promote the value of the certification • Industry websites: Fiercedeveloper.com • Other mobile app and learning app industry websites and associations • Social media outlets (e.g. Facebook, Twitter, Instagram, YouTube) • Value Message to Candidate Population • Set yourself apart in a saturated market

  8. 7. Sales Plan • Short-Term Goals • Partner Commitments • Identify Subject-Matter Experts • Exam Creation • Certification Program Marketing • Time to Market: 12 Months • First Year Volume Goals • 8.7 million mobile developers today • Target Year 1 is 0.5% of market share • Target Year 2 is 1.5% of market share • Assuming $350 per assessment = $50 million in revenue in Year 1 • 2% of revenue from Year 1 would be divided between Bill and Melinda Gates Foundation and UNICEF’s Education for All Program

  9. 8. “Wild Card” • And here’s a live commercial for MobiCert ……

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