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January 2010

Spring 2010 Laser Overview. January 2010. Roadmap. P1102w Strategy & Value Prop. Product Strategy Maintain market position and add value to customer Focus on features beyond speed; compact & easy to use Delivering wireless to the desktop. Intro Date: April 1, 2010

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January 2010

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  1. Spring 2010 Laser Overview January 2010

  2. Roadmap

  3. P1102w Strategy & Value Prop • Product Strategy • Maintain market position and add value to customer • Focus on features beyond speed; compact & easy to use • Delivering wireless to the desktop Intro Date: April 1, 2010 WW Street Price: $149 Customer Focus: Compact desktop laser printer for cost-conscious micro/small business customers who require an affordable printing solution, uncompromised dependability and maximum uptime. HP Confidential 3

  4. HP LaserJet Pro P1102w Release date: Apr 1, 2010 Segments: SMB, Consumer Target audience: Small businesses and home offices Brief description: HP’s most affordable wireless monochrome LaserJet printer "Wow" news: Sleek attractive design with wireless functionality, cancel button on control panel, and 10 sheet multi-purpose feed tray. Brief summary of speeds & feeds: 18/19 PPM , less than 8.5 FPO, 150 sheet input, 8MB , 700 introductory cartridge , 1.6 K aftermarket cartridge (HP LJ CE285A Black Print Cartridge), host base 266 MHZ , USB 2.0 Hi speed Customer initiatives: Printing for Efficiency Single function : strong reliability Product “At-a-Glance” – P1102w 4

  5. P1606dn Product Strategy & Value Prop • Product Strategy • Delivering greater productivity to the desktop • Maintain market position and add value to customer Intro Date: April 1, 2010 WW Street Price: $229 Customer Focus: Exceptional quality, performance and value on the desktopwith compact personal monochrome LaserJet printer. Share between up to 5 users with the network-ready LaserJet model. HP Confidential 5

  6. HP LaserJet Pro P1606DN Release date: Apr 1, 2010 Segments: SMB Target audience: Professional personal in small and medium enterprise businesses and small teams up to 5 people Brief description: Exceptional quality, performance and value on the desktop with compact personal monochrome LaserJet printer. Share between up to 5 users with the network-ready LaserJet. "Wow" news: Duplex /network printer. Uncompromised performance on the desktop with 25/26ppm and as fast as 7 seconds first page out. Brief summary of speeds & feeds: $229 average street price, 25/26 ppm, as fast as 7 secs FPO , 250 sheet input , USB 2.0 Hi Speed, 32 MB memory, 1 K page Introductory cartridge, 2.1K aftermarket cartridge (HP LJ CE278A Black Print Cartridge), FastRes 1200. 8000 pages per month. Host based, 400 MHz processor, HP Smart Install. Auto on / Auto off, Quiet mode , duplex PCL5e and 10/100 Customer initiatives: Printing for Efficiency Single function : strong reliability Easy of use Product “At-a-Glance” – P1606dn 6

  7. M1212nf Product Strategy & Value Prop • M1212nf - Product strategy • Focus on features beyond PPM, compact, easy to use Customer Focus For the micro/small business customer who wants an affordable Print-Copy-Scan-Fax device that is easy to use Intro Date: May 1, 2010 Street Price: $199 NEW! Radical design change & significant size reduction New!! 4:1 w/ ADF 7 HP Confidential

  8. Product “At-a-Glance” - M1212nf HP LaserJet Pro P1606DN • Release date: April 1,2010: AP; May 3, 2010; ROW • Segments: Home office / Small office (SOHO) • Brief description: HP’s lowest-priced laser MFP that is simple, smart, and small, covering all daily office functions for SOHO users. • "Wow" news: Simple + Smart + Small ! SOHO & home office users’ best choice! • Brief summary of speeds & feeds: 18ppm 4in1, flatbed, ADF: 6-8ppm, basic network • Customer initiatives: • Very affordable price • Print anywhere with Smart Install – by PC / notebook / netbook • Cover all daily office functions: • 4:1 with ADF / network • Smart & simple user interface, trendy outlook design; • HP performance and reliability • AOAO (Auto-on-Auto-off), Lower power consumption HP Confidential

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