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Ferries and cruise market review Bill Lumley, Editor, DFNI

Session 3. Ferries and cruise market review Bill Lumley, Editor, DFNI. Ferry shop retail sales by product category. Source: Tallink Group. Norwegian travellers. *Alcohol , tobacco & confectionery: -Heavy buyers -Worldwide known spirits -Loose tobacco -Port wines *Beauty :

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Ferries and cruise market review Bill Lumley, Editor, DFNI

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  1. Session 3 Ferries and cruise market review Bill Lumley, Editor, DFNI

  2. Ferry shop retail sales by product category Source: Tallink Group

  3. Norwegian travellers *Alcohol, tobacco & confectionery: -Heavy buyers -Worldwide known spirits -Loose tobacco -Port wines *Beauty: -High prestige make-up -Quality skincare products -Perfume novelties *Fashion, gifts & accessories: -Very aware of trends Exclusive accessories -Souvenirs -Handicraft

  4. Finnish travellers *Alcohol, tobacco & confectionery: -Prefer cognac over whisky -Growing interest in wine -Strong, berry liqueurs -Cigarettes -Beer -Fine food -Looking for campaign products *Beauty: -Premium skincare and make-up -Very keen for perfume novelties -Heavy perfume users *Fashion, gifts & accessories: -Handicraft -Souvenirs -Jewellery, shoes, bags -Organic and natural beauty products

  5. Swedish travellers *Alcohol, tobacco & confectionery: -Prefer whisky over cognac -Growing interest in single malt whiskies -On the lookout for promotion products -Liqueurs -Premium class wine -Fine food *Beauty: -Matured people looking for classic perfumes -Younger people for trendy perfumes -Prefer quality natural selective skincare *Fashion, gifts & accessories: -Very aware of new trends -Jewellery, shoes bags -Both local and world famous brands

  6. Estonian travellers *Alcohol, tobacco & confectionery: -Sweets -High-branded whisky and cognac -Travel-retail exclusive sets -Products not presented in home market *Beauty: -Looking for novelties -Buying mainly fragrances -High prestige skincare *Fashion, gifts & accessories: -Souvenirs -Worldwide fashion brands -Trendy jewellery

  7. Ferry companies’ hopes “We hope that even though some passengers are going back to airline travel they can see the strong benefits and the comfort of travelling with a vessel and this is why we have seen increased numbers.” “This may well account for the increase in passengers. Many people did not realise how comfortable it would be to travel like this with no problems like liquid restrictions or security”Reality?

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