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Strategies for Effective Rotary Club Member Recruitment

Recruiting new members is vital for the sustainability and growth of Rotary clubs. New members contribute fresh ideas, energy, and leadership for future initiatives. The classification principle ensures diversity in club membership reflective of community professions. Maintaining a positive public image enhances recruitment efforts. Approaching potential members through various methods, such as informational mailings and personal calls, is crucial. Highlighting the benefits of Rotary, including camaraderie, business networking, and leadership development, can help attract qualified candidates. Embrace teamwork and creativity in your recruitment efforts.

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Strategies for Effective Rotary Club Member Recruitment

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  1. New MemberRecruitment DTTS March 3, 2012

  2. Contents • Importance of Recruitment • The Classification Principle • Public Image • Approaching Prospective Members • Informing Prospective Members • Resources

  3. The Importance of Recruitment Every Rotary club needs new, qualified members. They bring fresh ideas, new interests, increased energy and provide for future leadership. Each qualified new member increases Rotary’s capacity for service and ensures the future of our association.

  4. The Classification Principle The purpose of the classification principle is to insure that each club’s membership is representative of the business and professional life of it’s community. Diversity

  5. Public Image Maintaining a strong positive public image in your community increases our ability to attract potential members. Tips and tools for your public relations efforts can be found on RI’s Web site.

  6. Think Positive • Position our club as an appealing option. • Share Rotary with qualified prospective members.

  7. Targeted Recruitment • Greater credibility within the community. • Broader perspectives, ideas, talents, & skills. • Expanded volunteer resources. • Endless opportunity for leadership.

  8. Two Types of Membership Honorary Regular

  9. That was then….

  10. This is now!

  11. Identifying Qualified Prospective Members • Professional, proprietary, executive, or managerial positions. • Community leaders who have demonstrated a commitment to service through personal involvement in community affairs. • Rotary Foundation alumni. Ambassadorial Scholars Group Study Exchange

  12. Approaching Potential Members Ways to contact potential members include: • Informational mailings. • Phone call or letter from membership committee member. • Phone call from designated club member.

  13. Think Fun Benefits Of Rotary Club Membership That Extend Beyond Service Opportunities

  14. Think Opportunity • Camaraderie, fellowship, and friendship with like-minded people in the community. • Business networking. • Opportunity to develop leadership skills.

  15. Think Capable • Weekly attendance and community project participation requirements. • Live or work within our club’s area. • Fit into a classification that is not overrepresented in our club (exception: Rotary Foundation alumni)

  16. Be Creative • Don’t Go It Alone - Teamwork Doubles the Fun! • Take a recent newspaper clipping about the prospective member with you – Give a Compliment! • Leave a copy of the weekly bulletin – Share Rotary!

  17. Starting the Conversation • Highlight an aspect of membership that matches the individual’s interests or goals. • Keep it simple.

  18. Be Enthusiastic • Think about the people and activities that sparked your interest in Rotary. • What do you enjoy most about our club?

  19. Informing Prospective Members Provide potential members with a clear understanding of our club and Rotary International.

  20. Share Rotary • Give a copy of What Is Rotary? to anyone you speak to about Rotary.

  21. Don’t be Discouraged • It’s good to be persistent, but give prospective members some space to make a decision on their own time.

  22. Resources • Membership Development Resource Guide • Club Committee Manual • Manual of Procedure • www.rotary.org

  23. Accept the Challenge Ask Someone To Rotary Today!

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