1 / 0

Exploring Direct Marketing Channels for Seattle Tilth Farm: Advantages and Challenges

Seattle Tilth Farm harnesses direct marketing channels, particularly farmers' markets, to promote local agriculture. Key advantages include excellent visibility, customer interaction, and high-volume sales potential. Farmers' markets allow for direct feedback from consumers, enhancing product offerings. However, challenges such as staffing issues, fluctuating sales, and transportation logistics can complicate operations. Understanding these factors is essential for maximizing the benefits of direct marketing while addressing the inherent challenges faced by local farms.

carlow
Télécharger la présentation

Exploring Direct Marketing Channels for Seattle Tilth Farm: Advantages and Challenges

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Seattle Tilth Farm works

    Direct Marketing Channels
  2. Farmers’ Market Advantages Challenges High prices for products Good visibility for farm Customer interaction and feedback High volume sales potential Staffing No guaranteed sales Transportation Market fees, regulations and entry
  3. Farmers’ Market Look for a market that is: Clean and well managed; in a busy area, supported by an advertising program, and has a good reputation with customers. Presentation, booth design, signage, and samples are important in attracting customers.
  4. Farm Stands Advantages Challenges Convenient for travel and set-up Flexible schedule Can sell limited offerings Opportunity to sell odd shapes, seconds and overstock Unpredictable sales Upkeep of market stand Zoning, building, & licensing requirements Increased insurance liability
  5. Farm Stands For Farm Stands: Location is critical. Choose operating hours when there is regular traffic/demand. Advertising and stand appearance are also important factors.
  6. Community Supported Agriculture (CSA) Advantages Challenges Secure market & money up-front Farmer sets prices & quantities Education & engagement for customers Limited packaging & grading Requires detailed crop plan for long-term consistency & variety Time & effort to directly engage members High turnover Delivery logistics
  7. CSAs Because CSA members want a connection with the farm, most CSAs provide newsletters, produce lists and recipes in addition to their produce. According to WSU: In Clark County there are more than twenty CSA farms operating five acres or less.
  8. Restaurants Advantages Challenges Excellent visibility & marketing opportunities Open to small quantities of high quality produce Opportunities for specialty crops Relationships with chefs High level of quality and consistency Customer service and communication Low volume
  9. Restaurants There are greater opportunities to provide for the needs of independent restaurants than for chains. It is best to contact restaurants in the morning and to have a fresh sheet prepared. Farms selling to restaurants should have strong invoicing / book keeping systems.
  10. Schools, Universities & Care Facilities Advantages Challenges Allows for mid-high volume sales Higher prices than wholesale Consistent orders Opportunities to partner with educational programming Seasonal issues Additional certifications and insurance May look for more processed food Requires consistent high volumes
  11. Schools, Universities & Care Facilities For public schools, identify and contact local Food-to-School coordinators. For private schools and universities contact the individual school’s nutrition services department. Offer to start small an build. Offer educational opportunities for student to connect with their food.
More Related