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Strategic Framework for Destination Marketing Organizations: Future Trends and Actions

This study provides destination marketing organizations (DMOs) with a strategic framework to navigate future challenges and opportunities. It serves as a comprehensive knowledge product, equipping DMOs with resources to transform findings into actionable strategies. The research methodology highlights key strategic themes such as relevance, value proposition, and visibility. It introduces the Strategic Radar Model and outlines the top 20 trends affecting DMOs, offering a new strategic map for effective destination marketing and positioning in a rapidly changing landscape.

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Strategic Framework for Destination Marketing Organizations: Future Trends and Actions

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Presentation Transcript

    1. DMAI Futures Study 2008

    2. The Mission of the Study “Provide destination marketing organizations (DMOs) with a strategic framework to plan for the future.”

    3. The Product of the Study “… a knowledge product: a set of resources that DMOs can use to transform the study findings into strategic actions.”

    4. Study Methodology

    5. Key Strategic Themes “Relevance” “Value Proposition” “Visibility”

    6. The “Strategic Radar” Model

    7. The “Super Trends”

    8. Top 20 DMO-Related Trends

    9. Top 20 DMO-Related Trends

    10. Top 20 DMO-Related Trends

    11. Top 20 DMO-Related Trends

    12. A New “Strategic Map” for Destination Marketing

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