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National Campaign for the Arts

National Campaign for the Arts. NCFA is …. Established 2009 Independent, volunteer – led, grassroots organisation National - in 43 constituencies nationwide 3000+ members Artists, arts organisations, arts workers, audiences and all those who value the arts. NCFA does ….

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National Campaign for the Arts

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  1. National Campaign for the Arts

  2. NCFA is … • Established 2009 • Independent, volunteer – led, grassroots organisation • National - in 43 constituencies nationwide • 3000+ members • Artists, arts organisations, arts workers, audiences and all those who value the arts National Campaign for the Arts 2011

  3. NCFA does … • Lobbying and advocacy • Promotion • Research National Campaign for the Arts 2011

  4. We believe in a society that values creativity, imagination and expression.  We believe the arts generate growth and tourism.  We believe the arts enhance our reputation.  We believe the arts enrich our lives.  We believe in the value of the arts.  National Campaign for the Arts 2011

  5. Participation 2.3 million people 66% of adult population National Campaign for the Arts 2011

  6. e.g. 30,000 people in Wexford e.g. 111,000 participants Bealtaine

  7. e.g. Audience Benchmarking Survey 2.3 million tickets worth … €45.7 million for … 12,650 events in… 59 venues and festivals 1 in 3 households

  8. plus youth arts initiatives including 50 youth theatres

  9. plusarts & education programmes

  10. The arts are reaching more people than ever! National Campaign for the Arts 2011

  11. Value National Campaign for the Arts 2011

  12. INNOVATION EDUCATION & LEARNING JOBS WELL BEING TOURISM CITIZENSHIP REPUTATION ECONOMY BUSINESS SENSE OF IDENTITY

  13. We providejobs 26,519

  14. We contribute to the economy • We contribute €382 million in taxes e.g. Cultural and creative industries* • Exchequer expenditure €330 million • Exchequerrevenue approx. €1 billion e.g. Irish Film Board* • Invested €17 million in 36 film, TV and animation productions • €80 million expenditurein Irish economy *2008 figures ‘key and primary contributors’ Smart Economy

  15. We help foster a culture of innovation • Studies report direct links between the arts, creativity and innovation1 • The arts equip the next generation with skills of the future – creativity, adaptability, discipline and rigor We are innovators e.g. • Bealtaine – world leader of national participatory festival celebrating creativity in older people. Template for festivals in Wales, Scotland and have invitation from Australia • Open Window Project –world’s first clinically proven arts and health project • New Stream - Bank of America and Business to Arts initiative, model of best practice in fundraising capacity building • Sing out with Strings – model being adopted internationally 1 The art of innovation – how fine arts graduates contribute to innovation NESTA September 2008

  16. We drivetourism • Cultural Tourism is worth over €2 billion to the economy –both domestic and overseas tourism. • 1.6 million overseas tourists attended museums/galleries (2010) • 433,000 attended festivals/events • 80,000 peoplevisited the Book of Kells in two months • 18% of tourists visited because of Irish film • 27% of Galway Arts Festival audience from overseas ‘a priority … very much part of our strategy’ Failte Ireland

  17. We enhance Ireland’s reputation Imagine Ireland festival 40 States 1000s of artists Reaching 100,000s $$m of positive media coverage

  18. We help createwell-being • Viewing a work of arts creates the same chemical response as love • Participation in cultural activity has been proven to increase quality of life and longevity for older people. • Societies that enable all citizens to play a full and useful role in the social, economic and cultural life of their society will be healthier.1 • Arts and health programmes are a growing phenomenon. e.g. Waterford Healing Arts Trust worked with 20,000 people last year – over 4000 patients, over 11,000 visitors as well as staff and others • A new arts and health website will be launched in October. 1 World Health Organisation, Solid Determinants of Health, The Solid Facts 2003

  19. Waterford Healing Arts Trust Music Network St. DoolaghsCare & Rehabilitation Centre Arts & Minds National Centre for Arts and Health Arts Initiative in Mental Health Westmeath County Council Wexford County Council Arts Ability ProgrammeAnamBeoWaterford City Council Kildare County Council Arts ServiceBeehouse Arts Cork University Hospital Campus Arts Committee Limerick County Council Arts Office Sligo Arts & Health ProgrammeSouth Tipperary County Council Art Centre St Luke's Hospital Arts and Health Programme, Dun Laoghaire RathdownCreate Kerry County Council Music Alive Helium The Arts Council Carlow Local Authorities Galway University Hospitals Arts Trust Arts Office, Waterford County Council Clare Arts & Health Arts Office, Kilkenny County Council Embrace Programme for Arts & People with disabilities Laois County Council Cork Arts and Health ProgrammeThe Twilight Programme, St. Patrick's University Hospital Cork City Council Woodview Arts and Crafts Leopardstown Park HospitalWest Cork Arts Centre Raheen Community Hospital and Day Care Centre

  20. Frank on dialysis x 3 per week for 4 hours. Now calls it ‘art class’.Waterford Healing Arts Trust

  21. We forgecommunities and create a sense of identity • Arts practitioners work with 1000s of community groups nationwide. • E.g. St. Patrick’s Day parade, which engages six professional street theatre companies nationwide to work with their local communities as well as engaging five Dublin city youth and eight intercultural groups.

  22. Shelter me from the rain – community opera An opera about, forand starring the people of Carlow

  23. We work withbusiness • Now mutually beneficial relationship • Deliver brand awareness, engage staff and leverage community support • Examples of best practice e.g Ulster Bank’s sponsorship of the Dublin Theatre Festival • Attract and impress the best e.g Bank of America Merrill Lynch

  24. We promotelearning and createcitizens • Arts and education are natural bedfellows. 1000s of artists work in schools and other learning environments every day. • Learning a musical instrument, appreciating how music is composed and performed, developing the capacity to understand and interpret visual culture, provide children with access to rich cultural resources that contribute to quality of life and well-being. They also invest them with the skills of the future – where adaptability, discipline, rigor and creativity will be essential. • Article 31 of the International Declaration on the Rights of the Child states that each child has a right to participate freely in cultural life and the arts. • 27.5% of our population are under 19

  25. Sing out with Strings ‘It was amazing to see the creativity in the children. A lot of children improved their attendance during the programme’. Teacher

  26. Sing out with Strings It has boosted the children’s confidence. They’ve learned how to work together, how to co-operate with each other. They’ve learned literacy skills and their language has really improved. Principal

  27. Sing out with Strings We all used to be shy and now we’re not. Singing makes me feel happy I have learned a lot of new things this year. I did not like music and now I just love it.

  28. Oh and we ... …entertain …delight …inspire

  29. The arts are enriching our lives, contributing to our society and building our nation more than ever. National Campaign for the Arts 2011

  30. So much … for how much? National Campaign for the Arts 2011

  31. Funding for/Investment in the arts • Arts Council €65.1 million • Local Authority €42 million (including salaries for arts officials) DOWN 25% from €84.6m in 2008

  32. IMAGINATION. DEAD. IMAGINE. Samuel Beckett • Job losses • Reduced return to revenue • Fewer tourists • Poorer international reputation • Less social cohesion • Decreased individual and national well-being • Educating workers not thinking citizens • LESS IMAGINATION, CREATIVITY, EXPRESSION. • LESS JOY

  33. Our ask • Continue to invest in the arts through funding the Arts Council, Culture Ireland and the Irish Film Board • Embed the arts within the curriculum at both primary and secondary level • Promote active collaboration between government departments specifically Education, Environment, Tourism as well as Enterprise and Innovation • Create a culture of philanthropy

  34. The arts are a necessity. Not a luxury. The arts are an asset. Not an overhead. .

  35. Culture is what we grow in

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