1. Sony By Ian Pollock

2. What Sony Sells • electronics, movies, music

3. Headquarters • Located in Minato, Tokyo Japan

4. History • 1946- started up as Tokyo Telecommunications Engineering Corporation • 1958- Company name changed to Sony Corporation • 1960- Sony Corporation of America established in the United States • 1961- Sony becomes the first Japanese company to offer shares in the United States in the form of American Depository Receipts on the over the counter market of the New York Stock Exchange • 1973- Sony receives the first Emmy ever awarded to a Japanese company for developing the Trinitron color TV system

5. History (continued) • 1988- acquired CBS Records Inc. was renamed Sony Music Entertainment Inc. • 1989- acquired Columbia Pictures Entertainment Inc. was renamed Sony Pictures Entertainment Inc. • 1993- Sony Computer Entertainment Inc. established • 1995- Sony Communication Network Corporation established • 2005-acquired Metro-Goldwyn Mayer (MGM) • 2009- Sony unveils new message “make.believe” • 2010- Sony opens Sony’s 3D Technology Center located at Sony Pictures Studios in Culver City, California

6. Ownership • Howard Stringer- Chairman, CEO and President • Ryoji Chubachi- Vice Chairman, Officer in charge of Product Quality & Safety and Environmental Affairs • Kazuo Hirai- Executive Deputy President, Officer in charge of Consumer Products and Services Businesses

7. Major Competitors • Apple Inc. • Bertelsmann AG • Dell Inc. • Panasonic • Phillips • Sanyo

8. Subsidiaries • Sony Pictures Home Entertainment Inc. • Sony Computer Entertainment Inc. • Sony Pictures Entertainment Inc. • Sony Music Entertainment Inc.

9. Global Presence • Main headquarters in Minato, Tokyo Japan • Present in about 100 countries • Mainly manufactured in countries like the USA, UK, China, Thailand, Malaysia, and Japan

10. About Sony • Mission Statement- to experience the joy of advancing and applying technology for the benefit of the public • Strengths- innovation, high quality products, customer confidence, worldwide acceptance • Weaknesses- sales decline in consumer market over past few years, price competition that is hard for Sony to handle, high cost manufacturing base • Opportunities- reorganization efforts to boost savings, focuses on BRIE economies help long term growth • Threats- unfavorable foreign exchange rates likely to impact margin, impact of a global economic slowdown

11. Stocks • Sony Corporation Common Stock (SNE) • -NYSE • 20.32 0.23(1.12%) Mar 23, 4:03PM EDT • Prev. Close: 20.55 • Open:20.16 • Day’s Range: 20.01-20.33 • 52wk Range:16.16-32.30

12. Financial Information

13. Prediction