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Sony Tablet

Sony Tablet. 2013 Media Recommendation . Marketing Objective . Create 80% Brand awareness of Sony Tablet to target prospect , especially younger adult target and lead to be the top of mind awareness for total Sony Brand

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Sony Tablet

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  1. Sony Tablet 2013 Media Recommendation

  2. Marketing Objective • Create 80% Brand awareness of Sony Tablet to target prospect , especially younger adult target and lead to be the top of mind awareness for total Sony Brand • Double sale volume on first 3 months from 5% to 10 % and keep growth percentage until end of the year 15% • Achieved 100,000 member for my sony card ( loyalty program ) in 6 month

  3. Media Objective • Achieved at least 88 % of reach performance on every launching new TVCs . • Focus on at least 65 % at 3 + per TVCs to reminding prospect to buying action . • xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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