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Product photography essentials you need to know

Can you imagine an e-commerce website without product photographs? Just imagine that there is a website with all product descriptions and specifications without any high-resolution images. Would you be able to make up your mind for purchasing items? Well, it is quite difficult to choose a product based on its specifications and descriptions, don't you think? That's why product photography is crucial in the e-commerce industry. As per the research conducted by Trellis, 51% of Americans prefer to shop online and the number is growing rapidly. What does it reveal? You need to give a serious consideration to the product photography if you want more traffic and sales for your e-commerce page.

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Product photography essentials you need to know

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  1. Product Photography Essentials You Need To Know Can you imagine an e-commerce website without product photographs? Just imagine that there is a website with all product descriptions and specifications without any high-resolution images. Would you be able to make up your mind for purchasing items? Well, it is quite difficult to choose a product based on its specifications and descriptions, don't you think? That's why product photography is crucial in the e-commerce industry. As per the research conducted by Trellis, 51% of Americans prefer to shop online and the number is growing rapidly. What does it reveal? You need to give a serious consideration to the product photography if you want more traffic and sales for your e-commerce page. If you want those 51% Americans who prefer to shop online, you have to lure them to come to your page and purchase the product and yes, product photography can make things easier here for you. If they are not convinced enough with the photographs of the products you are offering, they might simply switch to other similar products. The main aim of ideal product photographyis to offer some visually appealing time to the users who can feel like being in the store and feeling the product in their hands. However, it is not as easy as it seems. If you visit Amazon and check random products, you will find that not all e-commerce sellers take product photography seriously. You will find dull, low resolution images which are not visually striking and you might not end up buying them. When it comes to product photography for Amazon, it is not a rookie's job and you need to hire a professional product photographer with a proven track record and expertise for Amazon product photography. Sometimes, it might happen that you don't have budget for hiring a professional photographer, especially in the initial stage of your business. In that scenario, you can do it by yourself. If you are looking for some beginner's tips for product photography for Amazon, we are here to help you out. You can use smartphone camera  Investing in a professional, high-end, 50 megapixel camera might not be a feasible option for you at this stage. You don't need to panic here. There are advanced smartphones with superior cameras that offer splendid results. You can use your smartphone camera to capture your products. Gone are the days where you have mobile camera with 4 to 6 megapixels. Technology had enabled us to have smartphones with 12 to 20 megapixel camera and you can easily take good quality images with these cameras. Some of the smartphones worth mentioning here are Google Pixel, iPhone 7, Samsung galaxy S4 and others which can be used for product photography for Amazon. Also, there are other photo design tools and features available with the phones that can be used to make high resolution images.  Never hesitate to take pictures from your smartphone as you will get desired results from good smartphones. 

  2. Use tripod for photo consistency  You must have noticed some product photos which are inconsistent and look very bad. It might not give that high impact in the viewer's mind. Most of the times, people use some sturdy objects to put the smartphone to ensure that photos are consistent, but between the shoot, they readjust the object and the end result is inconsistent images. You should not make this mistake as it will ruin your efforts and the quality of images. Using a tripod can solve this issue perfectly and accurately. Tripods are not costlier and you can even rent it for your use. There are generally two types of tripods available in the market.  Traditional tripods  Flexible tripods  Both tripods are excellent and serve the core purpose. The traditional tripod is extendable one and the flexible tripod has flexible mount with legs that can be bend as per the needs.  Mobile grip  The mobile grip is also important for superior product photography. You will see a screw on the top of the tripods and you need to fix the camera into it to hold the camera tightly. However, when you are using the smartphone for photography, you need to use an adapter which grips the sides of the smartphone and this adapter can be screwed with the tripod. It will facilitate you to control the smartphone easily and the phone screen will face the outward and toward you.  Natural lights Vs Artificial lights  The lighting plays a pivotal role in image quality and you need to think like Pro while taking photos for your Amazon product. You need to understand that your buyers are expecting high-resolution images to make a purchase decision. Fair and superior lighting can make a great impact by highlighting those features of the products which users need to see. You need to leave no stones unturned to ensure the best lighting arrangements for product photography for Amazon.  Also, one size fits all principle might not work when it comes to lighting. Each product might need a different type of lighting to get the best appearance. There are two options you have when it comes to lighting.  Natural lights  Natural lights is nothing but sunlight which is also called soft light as the sun throws a larger and softer range of light than tube light or lamp. Natural lights are used when you need to shoot the product outside or products are meant to be used outside. Also, when you want to emphasize the surroundings of the product rather than the attribute of the product.  Artificial light 

  3. Artificial lights refer to anything that is not sunlight. It includes candles, fire, electronic lights. It is a smaller but more focused light surface and when you want to showcase the product features, artificial lights are used.  For consistency, always stick to one type of light per product, either natural or artificial. Mixing both might affect the end result of the image. Don't fall for that trap.  Conclusion: When it comes to product photography, it is a serious affair and you need to take into account all the parameters that might affect the final results. Initially, you might not get good and impressive results, but gradually, you will start noticing changes. If you don’t find promising results even after spending considerable time and efforts, hire a professional photographer for product photography.

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