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XL Stat

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  1. XL Stat MDS: Create a proximities matrix Describing data Similarity/dissimilarity matrices Highlight the variables/ratings and brands Click on “dissimilarities” (so bigger #s mean more different; otherwise, you’ll end up with an mds where 2 points are close if they’re different, and far apart if they’re similar—counter-intuitive and hard to interpret) Run the mds Analyzing data Mds Highlight the whole proximities matrix you just produced (row & column labels too) Might want to change the ‘dimensions’ maximum to something above 2 For Help: www.xlstat.com, click on “support” and then “tutorials”

  2. XL Stat: Output