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Social Marketing Program

Social Marketing Program.

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Social Marketing Program

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  1. Social Marketing Program 1. HANDS Community Health Worker (CHW/MARVI): 447 MARVIs were trained in 06 districts of Sindh which include 350 in Umerkot, 25 in Thatta, 25 in Badin, 25 in Karachi Rural, 11 in Jamshoro, 10 in Jacobabad and 1 in Sanghar. These MARVIs worked for health promotion as well as change agents for social marketing of tangible and non tangible health products in marginalised communities. 2. Traditional (trained) Birth Attendant (TBA): Total number of social marketing product units sold during the year 2011 - 2012 was 210500 and the amount recovered from their sale was Rs. 2.2 million. During previous year the amount recovered was Rs.1.3 million. Thus the total recovery in last two years amounted to Rs. 3.5 million.

  2. Social Marketing Program

  3. Social Marketing Program

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