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The Social Marketing Program trained 447 Community Health Workers (MARVIs) across six districts in Sindh, including Umerkot, Thatta, Badin, Karachi Rural, Jamshoro, Jacobabad, and Sanghar. These trained workers served as health promoters and change agents for marketing health products in marginalized communities. In the previous year, Traditional Birth Attendants (TBAs) sold 210,500 social marketing product units, generating a total recovery of Rs. 3.5 million over two years, demonstrating significant impact in health product accessibility and community health improvement.
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Social Marketing Program 1. HANDS Community Health Worker (CHW/MARVI): 447 MARVIs were trained in 06 districts of Sindh which include 350 in Umerkot, 25 in Thatta, 25 in Badin, 25 in Karachi Rural, 11 in Jamshoro, 10 in Jacobabad and 1 in Sanghar. These MARVIs worked for health promotion as well as change agents for social marketing of tangible and non tangible health products in marginalised communities. 2. Traditional (trained) Birth Attendant (TBA): Total number of social marketing product units sold during the year 2011 - 2012 was 210500 and the amount recovered from their sale was Rs. 2.2 million. During previous year the amount recovered was Rs.1.3 million. Thus the total recovery in last two years amounted to Rs. 3.5 million.
