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Simplified Direct Mail Response Marketing Solutions

Trusted and targeted direct mail marketing with simple response mechanisms. Customize according to your target audience with quantifiable results. Utilize creative opportunities for effective messaging. Learn about data preparation terms and processes for accurate targeting. Enhance accuracy with address correction tools like SERP and NCOA. Utilize LCP Sortation for Canada Post link solutions. Understand Admail standards and details for successful campaigns.

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Simplified Direct Mail Response Marketing Solutions

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  1. www.westminster.ca/intuit_presentation

  2. Direct Mail Marketing • Trusted • Targeted • Simple response mechanisms • Variable possibilities to suit target • Quantifiable response • Creative opportunities for message

  3. Data Preparation Terms and Processes • Address Correction – SERP (Software Evaluation and Recognition Program ) • Casing, Genderization, Splits (Cells) • Find movers – NCOA (National Change of Address) • LCP Sortation -

  4. Canada Post links • Admail Summary http://www.canadapost.ca/cpo/mc/business/productsservices/marketing/addressedadmail.jsf • Admail Customer Guide http://www.canadapost.ca/tools/pg/customerguides/cgaddadm-e.asp#1375461 • Admail Standards (size etc) http://www.canadapost.ca/tools/pg/standards/PSaa-e.pdf • Lettermail details http://www.canadapost.ca/cpo/mc/business/productsservices/lettermail.jsf

  5. Indicias

  6. Thank You – Steve and the Westminster Crew

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