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Exploring Marketing Techniques: How Our Senses Influence Consumer Behavior

Discover how marketing strategies leverage our five senses to enhance consumer experiences and drive sales. This informative piece examines how sight, touch, hearing, smell, and taste play crucial roles in marketing tactics. From the impact of appealing visuals to the persuasive power of background music and enticing aromas, learn how brands utilize sensory cues to connect with customers. Insights from studies highlight the effectiveness of these techniques, emphasizing the importance of understanding marketing manipulation while making informed purchasing decisions.

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Exploring Marketing Techniques: How Our Senses Influence Consumer Behavior

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Presentation Transcript

  1. Marketing tricks Michał and Kuba

  2. What is marketing? Marketing is the processused to determinewhat products or services may be of interest to customers It is a processthroughwhichcompaniesbuildstrongcustomerrelationships

  3. Do youthinkyouknowall the marketing tricks???

  4. How do we sense the worldaroundus?

  5. Senseof sight Sweet, sour, salty, bitter – we canrecognisetasteby ourtongue Now we cansaythat we canalsorecognise the taste by looking at something For example: brightorangefruit in front of oureyessays to ourbrain „watch out itssour!!!” No matterhowsourorsweet the orangesreallyare.

  6. Sense of touch • Ten thausandlittlereceptors in ourhandarewaiting to sendsignals to ourbrain • Studies have led to saythat: • The softer the sofa leatheris, the better we judge the sofa • TV remotecontrolmust have a goodweight, to get a goodjugment of client • The sense of touchisimportantfor companies. Itsnothingunusualthat car companies test the softness of upholstery.

  7. Sense of hearing Testshaveproventhatmusicwith 72 beats per minuteraisessales by 20 % Why? Pace of 72 beats per minuteexactlymatches the number of relaxedperson heart beat The properlychosenmusiccanmake a customer to staylonger in a shop, whichgivesmorechance to buy products in the shop

  8. Sense of smell It’s hard to imaginethataromacanmanipulateourfeelings and thereforeitcanmanipulateour point of view of something Apple, Sony and Samsung areorderingspecialaromas for their products, socalled „corporatesmell”

  9. Sense of taste Sometimeswe’reencouraged to trynew products in shops. Thisis the way to purchasethingsthat we didn’treallywanted to buy. We dontreallythinkabout the factif we reallyneedit and it’sprice at thattime, so we canspendlots of money

  10. One thing to remember • Alwaysaskyourselve a question: Do I reallyneedit? Knowing the fact, that we can be manipulated by marketing experts, we need to useourownjudgmentwhen we enter the supermarket and purchasedifferent products

  11. At the end a short video http://www.youtube.com/watch?v=snP40-unO0A

  12. Thankyou for yourattention

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