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Outreach Committee

This notice provides information about the Linux Foundation's commitment to adhering to antitrust and competition laws during its meetings and activities. It includes details about prohibited actions, meeting information, events, and speaking opportunities.

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Outreach Committee

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  1. Outreach Committee January 2, 2019

  2. Antitrust Policy Notice Linux Foundation meetings involve participation by industry competitors, and it is the intention of the Linux Foundation to conduct all of its activities in accordance with applicable antitrust and competition laws. It is therefore extremely important that attendees adhere to meeting agendas, and be aware of, and not participate in, any activities that are prohibited under applicable US state, federal or foreign antitrust and competition laws. Examples of types of actions that are prohibited at Linux Foundation meetings and in connection with Linux Foundation activities are described in the Linux Foundation Antitrust Policy available at http://www.linuxfoundation.org/antitrust-policy. If you have questions about these matters, please contact your company counsel, or if you are a member of the Linux Foundation, feel free to contact Andrew Updegrove of the firm of Gesmer Updegrove LLP, which provides legal counsel to the Linux Foundation.

  3. Committee Meeting Information • The Outreach Committee will meet bi-weekly • Dial-in Information for Bi-weekly Calls: • Join from PC, Mac, Linux, iOS or Android: https://zoom.us/j/576912111 • Or iPhone one-tap : • US: +16699006833,,576912111# or +16465588656,,576912111# • Or Telephone: • Dial(for higher quality, dial a number based on your current location): • US: +1 669 900 6833 or +1 646 558 8656 or +1 877 369 0926 (Toll Free) or +1 855 880 1246 (Toll Free) • Meeting ID: 576 912 111 • International numbers available: https://zoom.us/u/adVLvuI1lJ

  4. Outreach Committee: Current List of Member Representatives (General & Premier) The Linux Foundation Internal Use Only

  5. Agenda • Roll Call • Review of Agenda • Events • Speaking/PR/AR • Appendices

  6. Events

  7. LFDL Day India • TechMahindra has expressed interest in hosting an LFDL/Acumos Day in India in early 2019 • Date TBD • Nat to provide update on current status • Any additional interest from members in planning more LFDL Days in Q1?

  8. Upcoming Linux Foundation EventsCFP Deadlines • Proposals are being accepted for the following Linux Foundation events that may be of interest to LFDL: • KubeCon + CloudNativeCon Europe - May 20-23 in Barcelona • Proposal deadline is January 18 • https://events.linuxfoundation.org/events/kubecon-cloudnativecon-europe-2019/cfp/ • Open Networking Summit North America - April 3-5 in San Jose • Proposal deadline is January 21 • https://events.linuxfoundation.org/events/open-networking-summit-north-america-2019/program/cfp/ • Open Source Leadership Summit - March 12-14 in Half Moon Bay, CA • Proposal deadline is January 28 • Mazin already planning to submit a proposal • https://events.linuxfoundation.org/events/open-source-leadership-summit-2019/program/cfp/ • KubeCon + CloudNativeCon + Open Source Summit China - June 24-26 in Shanghai • Proposal deadline is February 1 • https://www.lfasiallc.com/events/kubecon-cloudnativecon-china-2019/cfp/

  9. EventsCalendar • Members please add AI/DL/ML conferences and events where you will be speaking & exhibiting to this doc or email details to dbrown@linuxfoundation.org: • https://docs.google.com/spreadsheets/d/1EDIauWWbDdrukgp9-AhaX8sS07LCW2xJSj7f7IvsgOM/edit#gid=1461393080 • Goal: LF DL to leverage for social, LF DL branding, collateral, key messages as appropriate.

  10. Speaking/PR/AR

  11. Content • LF Deep Learning Landscape • https://l.lfdl.io • Intended as a map to explore open source AI, ML, DL projects. • Also showcases the member companies of the LF Deep Learning Foundation who contribute contribute heavily to open source AI, ML and DL and bring in their own projects to be housed at the Foundation. • Blog post with more info you can share on social media at https://lfdl.io/blog/2018/12/10/introducing-the-interactive-deep-learning-landscape/ • This is a living, interactive tool that anyone can contribute to via a GitHub pull request. • We encourage all members to review and contribute additions and updates to the landscape.

  12. Content & News • Blogs • Discussion with committee about content ideas • Website • Discussion with committee about content updates • White paper • Discussion with committee about updates to Acumos white paper • Collateral • We need to develop one-sheets to hand out at events; please contact Dan at dbrown@linuxfoundation.org to volunteer to help with each: • LFDL overview • Acumos • Angel • EDL

  13. Content & News • Horovod Project - Announced December 13, 2018 • 109 media clips to date • VentureBeat: Uber brings Horovod project for distributed deep learning to Linux Foundation: https://venturebeat.com/2018/12/13/uber-and-linux-foundation-launch-horovod-project-for-distributed-deep-learning/ • TFIR: Uber Donates Horovod to LF Deep Learning Foundation: https://www.tfir.io/uber-donates-horovod-to-lf-deep-learning-foundation/ • SiliconAngle: Uber contributes its Horovod deep learning system to the Linux Foundation: https://siliconangle.com/2018/12/13/uber-contributes-horovod-deep-learning-system-linux-foundation/ • SDTimes: LF Deep Learning Foundation brings on deep learning framework: https://sdtimes.com/ai/lf-deep-learning-foundation-brings-on-deep-learning-framework/ • Datanami: Uber’s Training Tool Shares Ride for Deep Learning: https://www.datanami.com/2018/12/13/ubers-training-tool-shares-ride-for-deep-learning/

  14. Next Outreach Meeting • Wednesday, February 6, 2019 from 6:00am-6:45am PT • Join from PC, Mac, Linux, iOS or Android:https://zoom.us/j/995104129 • Or iPhone one-tap: • US: +16699006833,,995104129# or +16465588656,,995104129# • Or Telephone: • +1 877 369 0926 (Toll Free) or +1 855 880 1246(Toll Free) • Meeting ID: 995 104 129 • International numbers available:https://zoom.us/u/hP0xn

  15. Appendices

  16. Q4 2018 - Q1 2019 Marketing Proposal October 2018

  17. Antitrust Policy Notice Linux Foundation meetings involve participation by industry competitors, and it is the intention of the Linux Foundation to conduct all of its activities in accordance with applicable antitrust and competition laws. It is therefore extremely important that attendees adhere to meeting agendas, and be aware of, and not participate in, any activities that are prohibited under applicable US state, federal or foreign antitrust and competition laws. Examples of types of actions that are prohibited at Linux Foundation meetings and in connection with Linux Foundation activities are described in the Linux Foundation Antitrust Policy available at http://www.linuxfoundation.org/antitrust-policy. If you have questions about these matters, please contact your company counsel, or if you are a member of the Linux Foundation, feel free to contact Andrew Updegrove of the firm of Gesmer Updegrove LLP, which provides legal counsel to the Linux Foundation.

  18. LFDL Vision LF Deep Learning is working to create a neutral space for harmonization and acceleration of separate technical projects focused on AI, ML, and DL technologies.

  19. Top-Level Project Goals Community Goals • Developers: Q4 baseline: EDL: 14 contributors; Angel: 29 contributors; Acumos: ?? contributors • What is our Q1 goal? • Members: 15 currently • What is our Q1 goal? • Goal for end users at end of Q1? • Additional AI/Ops, security skill sets needed Ecosystem Goals • # models across project (AT&T, Orange, TM, others)

  20. Key Marketing Goals • Align marketing, social and media relations to help grow and increase awareness of LFDL and its projects • Metrics to track: number of media clips; SOV in AI/DL space • Support growth in developers, members and end users to support LFDL momentum: • 3 non-LF meetups • Geographically distributed based on locations where we have members available to speak • 2 Acumos/DL Days • Goal of 75 attendees per site • Showcase growing Acumos Marketplace and use cases • 2 use case studies by end of Q1 - leverage model stores from members • 6 press interviews re Acumos use cases by end of Q1 • University-focused code challenge for new models, with judges from member companies • Possibly China/Asia focused since prior Acumos challenges have been more western and India

  21. PR - Upcoming/Ongoing Activities • Acumos Athena release - November 14 • Press announcement highlighting features of the new release • Blog post, social media support and related tactics • Detailed launch plan at https://docs.google.com/document/d/1PeBbM9OJzBHxLWnrkwo6p8DZ-Jy9dzvtUKXOWQcflvU/edit?usp=sharing • Community input & owners needed for launch deliverables • Announce new members, projects as they come in • Proactive media pitching of experts to comment in media articles related to AI/ML/DL based on editorial calendars and journalist inquiries • Remaining budget allocated for a maximum of 3 press releases present-March 31

  22. Analyst Relations • Identify opportunities to meet with and brief 3-4 analyst firms writing about AI, ML and DL on the benefits and use cases of LFDL projects for inclusion in industry research reports • Main topic for analysts in Q4 2018 is Athena release • Analyst firms to target include: 451, Gartner, Forrester, IDC, Aite, ABI, and others • Existing analyst opportunity - Tractica partnership • Analyst firm has proposed starting to build an AI developer panel for research with us • LFDL can help decide on which topics to research, and provide questions for the panelists • No hard costs; they will find sponsors and we will get to help decide what they research and have full access to results

  23. Content • Existing Acumos whitepaper • Volunteers from community needed to update this with Athena release info • Whitepapers for other LFDL projects - Angel and EDL • Volunteers from community needed to draft these • Work with the Outreach Committee to identify topics of interest and enlist committee members and others involved in LFDL to draft blog posts • China-language strategy to be discussed with members • Solicit use case stories from members and other end users to demonstrate value of LFDL projects

  24. Event Strategy • LFDL will have a presence at relevant industry events in order to: • Build awareness and participation/contribution amongst developers • Increase membership • Increase adoption by end users • Event participation through end of Q1 2019: low cost, highly targeted • Member-organized and run in-person seminars to introduce LFDL • Apply to participate in OSN Days and similar events in related communities • Exhibit at KubeCon China (space is donated) • Member-identified speaking opportunities at 3rd party events and AI meetups

  25. Speakers Bureau • PR team will identify speaking opportunities throughout the year, and submit relevant LFDL spokespeople to speak • Examples of events to target can be found at http://events.ai/conferences/ • We will work with members to identify appropriate opportunities and spokespeople • O’Reilly AI Conference - in progress • April 15-18, New York • Proposal for Mazin Gilbert submitted

  26. Upcoming Events • Acumos AI Day hosted by AT&T • November 5, 2018 in New York • KubeCon + CloudNativeCon China - Nov 13-15 Shanghai • Staffing for onsite free booth needed by 10/24 • Open Source Networking Days - Europe expected in Q1 • Up to 1 additional Acumos AI Day through March • Up to 1 additional third party event through March

  27. Additional Marketing Budget Proposals

  28. Appendix Recent PR Activities

  29. Content & News • Athena Acumos release - announced November 14 • Achieved 148 pieces of media coverage from 11/14-11/28, with highlights including: • VentureBeat: Linux Foundation launches Acumos platform for quick AI deployment: https://venturebeat.com/2018/11/14/linux-foundation-launches-acumos-platform-for-quick-ai-deployment/ • FierceTelecom: Acumos serves up its first software release to fuel AI: https://www.fiercetelecom.com/telecom/acumos-serves-up-its-first-software-release-to-fuel-ai • Light Reading: The Acumos AI Project Is On Track but Lacking 'Apps': https://www.lightreading.com/artificial-intelligence-machine-learning/the-acumos-ai-project-is-on-track-but-lacking-apps/a/d-id/747580 • Heise: Acumos AI soll den Einsatz von Machine Learning standardisieren: https://www.heise.de/developer/meldung/Acumos-AI-soll-den-Einsatz-von-Machine-Learning-standardisieren-4221682.html • SDxCentral: SDxCentral’s Weekly Roundup — November 16, 2018: https://www.sdxcentral.com/articles/news/sdxcentrals-weekly-roundup-november-16-2018/2018/11/ • Linux Insider: Acumos Project's 1st Software, Athena, Helps Ease AI Deployment: https://www.linuxinsider.com/story/85686.html • TelecomTV: Athena, the Greek Goddess of Wisdom, inspires the first Acumos AI release: https://www.telecomtv.com/content/ai-ml/athena-the-greek-goddess-of-wisdom-inspires-the-first-acumos-ai-release-33233/ • SDTimes named Acumos their open source project of the week: https://sdtimes.com/os/sd-times-open-source-project-of-the-week-acumos-ai/

  30. PR/AR Recent Activities • Gazettabyte (Israeli publication) • Arranged media briefing for Eyal Felstaine of Amdocs/LF DL governing board to discuss the foundation and projects • http://www.gazettabyte.com/home/2018/10/27/using-an-open-source-model-to-spur-ai-adoption.html • Tractica (analyst firm) • Specializes in emerging technologies, with a major focus on tech • Interested in creating a panel of AI developers with LF DL. Panelists serve as ongoing subject matter experts for them to tap for their research on what AI developers are working on, tooling they use, etc. • Also interested in partnering with LF DL on developing some original research reports • No cost to LF DL, Tractica would secure sponsorships for the research

  31. Appendix Marketing Goals & Planning Discussion

  32. Marketing Statistics & Trends A clear understanding of your projects’ 2-3 top goals is necessary. This directly shapes the marketing plan, resource allocation, focus and ability to deliver impact and ROI. B2B technology/software companies on average devote 9.3% of the corporate budget to marketing, which is nearly 10% of revenue. [https://smartsearchmarketing.com/b2b-marketing-budgets] According to Forrester Research, CMOs of B2B companies spend 24% of their marketing budget on live events The Linux Foundation Internal Use Only 8/13/18

  33. LF DL Key Audience Snapshot Primary market/audience (vertical industry + user profile) Acumos: how to manage the AI; Angel/EDL distributed infra for AI DL-centric will attract non-OSS DL fans, can build individual sub-brands from there (these might be more meaningful to OSS fans) How do you measure your traction in your primary market? # of meetup/DL Days attendees Membership # of POCs/deployments Community health stats Timezone/gender diversity ok; need to go beyond telcos to mfg, utility/energy, life sciences (2H19? priority) AI/Ops, Security skillsets needed Intra-DL collaboration Academic engagement, via model development and/or code Top community wins YTD POC - AT&T stores of models, Orange soon The Linux Foundation Internal Use Only 8/13/18

  34. Marketing Discussion Questions What is your top priority regarding your primary audience? (Deepen penetration? Attract new developers, contributors? More models? More members? Expand to new user types? Expand to new verticals? Other?) Which adjacent tech areas are becoming increasingly relevant for LF DL? How do those other techs affect users’ AI needs and expectations? What are your top 3 opportunities for project growth & adoption? What are top 3 barriers to project growth & adoption? What are the top technical development priorities for 2019? How do they align with your business goals? Community health goals? The Linux Foundation Internal Use Only 8/13/18

  35. Examples: Project Goals <Examples> Ecosystem growth as measured by: new use cases, more AI models, more compatible SDKs and languages, increase in Acumos instances, marketplace activity and exchanges, etc. 3 new enterprise users in verticals X and Y will pilot our project. ZZ new contributors from N new organizations. Broaden the application of AI and machine learning to new use cases such as networking & security. New collaboration/integration with other LF DL/adjacent OSS project. Training program with NN registrants and Pp completions. The Linux Foundation Internal Use Only 8/13/18

  36. Appendix Past Events

  37. KubeCon Shanghai: Nov. 13-15 • Hosted a “start-up” booth at KubeCon - Shanghai - booth donated by CNCF • 2,700+ attendees: mix of technical and business • Collateral material consisted of a handout in both English and Chinese giving an overview of LFDL and each of the three projects • 102 badges were scanned at the LFDL booth at the event, whose contact information we now have for future outreach efforts • Note these were almost all Chinese event attendees, so will be most useful for any future campaigns in China • Thank you to Baidu for providing our booth staff volunteers!

  38. Past Events • Past events with LFDL Presence: • VLDB Conference, August 27-30th, Brazil • Tencent had a paper accepted • Announced Angel and EDL projects in conjunction with this event • OSS-NA, Tuesday, August 28th 9-Noon • A ½ day workshop took place August 28 in Vancouver • Speakers • Scope review (Dr. Felstaine, Ofer) • AI Full Stack (Bryan Sullivan, AT&T) • Session on new Projects (Ofer) • Becoming a member (Mike Woster, LF) • Approximately 50 attendees • Media outreach • Ofer conducted media briefings discussing LFDL with: • Channel Futures • TFIR.io (video)

  39. Past Events • Past events with LFDL Presence: • Open Networking Summit Europe, September 25-27, Amsterdam • Two sessions: • How We Democratized Artificial Intelligence with Acumos AI - Dr Eyal Felstaine, Amdocs • Putting together AI pipelines with Acumos - Pantelis Monogioudis & Michael Rooke, Nokia • Media briefings • Jamil Chawki met with Chris Thornett, Linux User & Developer

  40. AcumosAI Day: Nov. 5th • 80 attendees registered for the live event • 104attended virtually via Zoom • Recording and presentation decks will be available at https://wiki.acumos.org/display/EVNT/AcumosAI+Day+at+NYC+2018

  41. Recent Event Presentations • Software Freedom Law Center Conference, November 2 • Scott Nicholas spoke on AI panel • WeAreDevelopers AI Congress, December 4-5 • Dr. Eyal Felstaine presented a paper

  42. Legal Notices The Linux Foundation, The Linux Foundation logos, and other marks that may be used herein are owned by The Linux Foundation or its affiliated entities, and are subject to The Linux Foundation’s Trademark Usage Policy at https://www.linuxfoundation.org/trademark-usage, as may be modified from time to time. Linux is a registered trademark of Linus Torvalds. Please see the Linux Mark Institute’s trademark usage page at https://lmi.linuxfoundation.org for details regarding use of this trademark. Some marks that may be used herein are owned by projects operating as separately incorporated entities managed by The Linux Foundation, and have their own trademarks, policies and usage guidelines. TWITTER, TWEET, RETWEET and the Twitter logo are trademarks of Twitter, Inc. or its affiliates. Facebook and the “f” logo are trademarks of Facebook or its affiliates. LinkedIn, the LinkedIn logo, the IN logo and InMail are registered trademarks or trademarks of LinkedIn Corporation and its affiliates in the United States and/or other countries. YouTube and the YouTube icon are trademarks of YouTube or its affiliates. All other trademarks are the property of their respective owners. Use of such marks herein does not represent affiliation with or authorization, sponsorship or approval by such owners unless otherwise expressly specified. The Linux Foundation is subject to other policies, including without limitation its Privacy Policy at https://www.linuxfoundation.org/privacy and its Antitrust Policy at https://www.linuxfoundation.org/antitrust-policy. each as may be modified from time to time. More information about The Linux Foundation’s policies is available at https://www.linuxfoundation.org. Please email legal@linuxfoundation.org with any questions about The Linux Foundation’s policies or the notices set forth on this slide. 1/3/18 The Linux Foundation Internal Use Only

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