Embracing Failure: The Journey to a Second Business Idea

Jan 20, 2026

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"A Valuable Failure" delves into the journeys of entrepreneurs who turn mistakes into opportunities for new business ideas. It explores critical questions about the timing and nature of entrepreneurial ventures, highlights the differences between first and second startups, and examines the unique dynamics of being both a student and an entrepreneur. This insightful piece also addresses visibility strategies in competitive markets and evaluates their effectiveness. With expert insights from David Madie and editors Suna Sørensen and Jesper Piihl, this work is essential for aspiring entrepreneurs looking to navigate challenges and seize opportunities.

cathleen-monroe

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Embracing Failure: The Journey to a Second Business Idea

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Presentation Transcript

A Valuable Failure Narrator: David Madie - Editor: Suna Sørensen/Jesper Piihl - Producer: GoVisual
A Valuable Failure: A Second Business Idea ”Sometimes entrepreneurs need to make mistakes” Key Questions: • Under which circumstances do they create a second business idea? • Does this business idea represent an entrepreneurial opportunity? • How does the first start-up situation differ from the second? • What are the pros and cons of being a student and an entrepreneur? • What should be the next steps?
A Valuable Failure: To become Visible ”All the other companies had never heard of us” Key Questions: • What type of strategy do the entrepreneurs apply to become visible in the market? • Is it a winner strategy?