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Info Product Creation

Info Product Creation. What are Info Products?. A way to capture and deliver your… Skills Knowledge Experience …in Written Word, Audio, Video and more …. What are Info Products?. A way to capture and deliver... Information Education Inspiration …to package & sell as high value

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Info Product Creation

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  1. Info Product Creation

  2. What are Info Products? A way to capture and deliver your… • Skills • Knowledge • Experience …in Written Word, Audio, Video and more…

  3. What are Info Products? A way to capture and deliver... • Information • Education • Inspiration …to package & sell as high value solutions to meet market needs

  4. Printed or Readable Info Products • Manuals • Mind maps • Flowcharts • Graphs • …? • ebooks • Reports • Checklists • Templates • Workbooks

  5. Media/Multimedia • Online video • DVDs • Multi media package • Home study course • …? • mp3s • CDs • Podcasts • Tele-seminars • Webinars

  6. How Do I Create Info Products? • Plan Based on Market Research • Ingredients Information/Education/Inspiration/Resources • Tools Hardware / Software • Strategy

  7. Products Exercise • Ebook ‘Special Report’ • mp3 • Presentation with audio • Video

  8. WHAT’S THE BLOCK? Technology? Or Psychology?

  9. Time for a… BELIEF CHANGE

  10. Technology you probably have & use everyday… • Lapel microphone • Voice recorder • Telephone • Computer • Digital camera • Headset • Web cam

  11. Technology you probably have...(or can get for free) & use everyday… • Word processor • Skype • Dictation software (DEMO) • Presentation software • PDF software • Photo / Image editor • Audio software • Screen capture software • Video editing software

  12. Products Exercise: ‘1 Minute Tip’ Problem & Solution What is the One thing that would make the biggest difference to your clients? What are the 3 clear benefits to them?

  13. Your ‘1 Minute Tip’ Problem, Solution & 3 Clear Benefits

  14. Your ‘1 Minute Tip’ • Name / Website / business • ‘Tip’ Title • Problem • Solution • 3 Clear Benefits • Name / Website / business

  15. DEMO: Record: ‘1 Minute Tip’ • Audacity (free audio software) • Video (Flip / Kodak Zi8 camera) BELIEF CHANGE

  16. Record: ‘1 Minute Tip’ Core ‘Recording’ Principal: Recording / Filming is similar to Word processing = data on screen in a sequence

  17. Edit: ‘1 Minute Tip’ • Audacity (free audio software) • Magix (video editing software trial) BELIEF CHANGE

  18. Edit: ‘1 Minute Tip’ Core Editing Principal: Remove what you don’t want = keep what you do want

  19. Your ‘1 Minute Tip’ – Audio Product DEMO: Edit: ‘1 Minute Tip’ • Audacity (free audio software) • Edit audio = mp3 audio product

  20. Your ‘1 Minute Tip’ – Video Product DEMO: Edit: ‘1 Minute Tip’ • Magix** (video editing software) • Edit video = mp4 video product

  21. Your ‘1 Minute Tip’ - Leverage Create Your Own YouTube Channel Upload Videos to YouTube

  22. Your Product Funnel • range of products • provides multiple entry points • adds increasing value to your business • something for everybody • multiple income streams

  23. Your Product Funnel • Workbooks • Manuals • Mind maps • Flowcharts Formats • ebook • Checklists • Templates • Reports

  24. Your Product Funnel • Podcast • Multi media pack • Home study course • Membership site • Inner Circle Formats • mp3 • CD • CD set with workbook • Online video • DVD

  25. Example Price Points • ‘Special Report’ (ebook) FREE • ‘How to…’ ebook $17 • Interview mp3 & transcript $27 • 2 x CDs $47 • CD set with workbook $97 • Teleseminar series $197

  26. Example Price Points • Online video series $197 • DVD set $297 • One day workshop $497 • Home study course $697 • Membership Site $47 month • Inner Circle $497 month

  27. Example Product Titles • ‘How to…’ • ‘The 3 Core Principles of...’ • ‘The 3 Step Business/Marketing/Sales Plan for....’ • ‘5 Things You Must Know About...’ • ‘7 Most Expensive Mistakes In...’ • ‘10 Beginners Blunders You Must Avoid!’

  28. Your Product Funnel Time to Get Creative….

  29. What is the title of your... • ‘Special Report’? • ‘How to...’ ebook? • Interview mp3? • 2 CD set? • CD set with workbook? • Teleseminar series?

  30. What is the title of your... • DVD? • Online video? • One day workshop? • Home study course? • Membership Site? • Inner Circle Club?

  31. Mo Latin www.AskTheAVPro.com 07956 387954

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