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Lam Ching Johnny 2008060135

Lam Ching Johnny 2008060135. Chinese-language Search Engine NASDAQ: BIDU 2005 IPO price: US$27 Current stock price: US$609.50. 4 January 2010 stock price: US$410.03 Current stock price: US$609.50 YTM: about 50%. 2010. Business overview

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Lam Ching Johnny 2008060135

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  1. Lam Ching Johnny 2008060135

  2. Chinese-language Search Engine • NASDAQ: BIDU • 2005 IPO price: US$27 • Current stock price: US$609.50

  3. 4 January 2010 stock price: US$410.03 • Current stock price: US$609.50 • YTM: about 50% 2010

  4. Businessoverview - serving 3 types of online participants • Users • Chinese language internet search services • community-based products and entertainment platform e.g. Baidu Post Bar, Baidu Knows, Baidu Space • Customers • online marketing services e.g. auction-based Pay for Performance (P4P) services • Baidu Union Members • third-party web content and software providers

  5. Search Engine Market Size in China By 31 December 2009: • China Internet users: 384,000,000 - 28.9% annual growth rate • Total search engine users: 280,000,000 - 38.6% from the previous year • Search engine market: RMB 6.95 billion - 38.2% from the previous year Source: China Internet Network Information Center(CNNIC) Internet Statistics 2009 > US population

  6. Search Engine Market Share Distribution in China By 31/12/2009:

  7. Search Engine Market Share Distribution in China > > After 22/03/2010 > > >   Exit ExitExitExit

  8. Search Engine Market Share Distribution in China > > After 22/03/2010 > > >  

  9. Growing internet access in Countryside  More Baidu users

  10. Summary • Growing market size of search engine • Growing market share of Baidu • Exit of major competitor: Google China (redirects to Google Hong Kong) • Growing internet access in countryside • Recommendation • Buy

  11. Thank You

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