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Social Marketing October 21, 2009

Social Marketing October 21, 2009. Social Media and Omaha’s Henry Doorly Zoo . A rough beginning Facebook = 23,822 followers Twitter = 1,354 followers Send out facts ie – Spooky Spider Month - Facebook Henry Doorly Zoo on KETV – You Tube. Good things about social media.

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Social Marketing October 21, 2009

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  1. Social MarketingOctober 21, 2009

  2. Social Media and Omaha’s Henry Doorly Zoo • A rough beginning • Facebook = 23,822 followers • Twitter = 1,354 followers • Send out facts ie – Spooky Spider Month - Facebook • Henry Doorly Zoo on KETV – You Tube

  3. Good things about social media • FREE (labor) • A way to engage your visitor – promoting without hard sell • Feedback (good and bad, low control)

  4. How do I measure ROI? • Market Research (events) • Know what the public thinks and is saying about you • Media – OWH story or re-tweet • Ank born in Omaha • Third-party endorsement • Google Alert email feed • Vancouver Aquarium story and Dancing Otters – no mention of name • Georgia Aquarium offered discount off admission – promotion brought $42,000 in sales through gate

  5. But what if… • How we have dealt with issues • Dominos example • Policy in handbook • http://123socialmedia.com/2009/01/23/social-media-policy-examples/

  6. A few facts and helpful sites • Almost 23% of Facebook users earn more than $100,000 a year • Almost 38% of Twitter users earn more than $100,000 a year • Muckrack – journalists that tweet, can submit your pr • mashable

  7. How do I implement? • If you are sending out a press release, simply reword into a casual tone and post • Video on You Tube does not need to be high quality • Upload photos on Flickr • Have Fun – Otter

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