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Countless hours are wasted each year searching for lost items, with the average person spending about 16 minutes daily. This guide discusses the development of an innovative NFC tag system designed to help users track and locate their possessions efficiently. We outline the process of creating a user-friendly product that integrates with smartphones, from initial design concepts to future enhancements. Our marketing strategy targets a broad audience through free app downloads, engaging telecom partners, and diverse distribution channels to ensure accessibility.
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1 Introduction 2 Development Process NFC 3 Technology & Product Further development 4 5 Marketing Strategy Content
Introduction According to research, the average person spends countless hours every year looking for lost things. In John Ortberg's book When the Game Is Over It All Goes Back in the Box, and in James Gleick's 1999 book Faster, we spend sixteen minutes a day (roughly one year of our lives) looking for lost possessions.
Further development Scan a tag Item 1:USB Item2:: key Items: child Turn off Items: wallet
Product design Pet chain hangs stickers
Further development Scan a tag 1. A235689 2. B430910 Scan a tag 3. C210904 4. D650930 Add to list
Further development Scan a tag Scan a tag 1. A235689 Categories 2. B430910 Clock Wallet 3. C210904 Key Bag 4. D650930 Add more Add to list Phone control
Marketing Strategy • Targeting customers: Everyone • 2. Marketing: • Free application download available for all platforms • Purchase sticker, hanger only • Promoting through cell phone, telecom companies’ websites • Public marketing (TV, magazines, etc.) • 3. Distribution: • -Multiple shop ( online & offline) • -Cellphone shops • -Telecom companies’ websites