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Simon Whitson. Worked in CRM since the 90s Business Intelligence and Insight Independent CRM specialist CRMManifesto.wordpress.com. uk.linkedin.com/in/whitson. whitson. simon@whitsonconsulting.co.uk. Launching the CRM Manifesto. Simon Whitson Whitson Consulting. Why are we here?.
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Simon Whitson • Worked in CRM since the 90s • Business Intelligence and Insight • Independent CRM specialist • CRMManifesto.wordpress.com uk.linkedin.com/in/whitson whitson simon@whitsonconsulting.co.uk
Launching the CRM Manifesto Simon Whitson Whitson Consulting
A CRM Manifesto for us all • The CRM Manifesto is a declaration of the fundamental truths about Customer Relationship Management • 13 simple statements
CRM is not software; CRM is not technology • It’s not what the software does, it’s what the user does • It’s not technology, it’s what you do with it
So, what is CRM? Customer Relationship Management is a business strategy of increased and better informed customer focus, combining business policies and processes, and changes to the customer experience
CRM Manifesto • Business Strategy, not software • Be proactive • Change • Add customer value • Consistent experience • Continuous measurement • Achieve results through process • Improved Insights