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How to Get more ROI from your e-mail Campaigns

How to Get more ROI from your e-mail Campaigns. Data Driven Marketing. Chetan Sharma. Main Components of e-mail Campaigns. Mailer Types Mailing list Subject line Mailer Content Compatibility Landing page. Subject line (Most Imp.). 90 – 95% readers never make it past the subject line

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How to Get more ROI from your e-mail Campaigns

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  1. How to Get more ROI from your e-mail Campaigns Data Driven Marketing • Chetan Sharma

  2. Main Components of e-mail Campaigns • Mailer Types • Mailing list • Subject line • Mailer Content • Compatibility • Landing page

  3. Subject line (Most Imp.) • 90 – 95% readers never make it past the subject line • Traffic can vary as much as 500% based on the subject line

  4. Subject line (Most Imp.) • Normal (Ways to Make Drinking Tea More Delightful) • Question (What are the Ways to Make Drinking Tea More Delightful?) • How to (How to Make Drinking Tea More Delightful) • Number (30 Ways To Make Drinking Tea More Delightful) • Reader-Addressing (Hey Neha, Checkout Ways to Make Drinking Tea More Delightful) • Use of Superlative (best, smartest, perfect) • Capitalization (Sentence case, All Caps, Lowercase)

  5. Movie Offer Mailer

  6. Different Subject lines • Planning to watch movie this weekend? Great offers inside! • Rs. 200 Off on Movie Tickets, Limited Coupons Available! • Go on a movie-watching spree with up to Rs.200 off on movie tickets. • This one’s for movie buffs like you! • Neha, Save upto Rs.200 on movie tickets this weekend • Check how can you save upto Rs.200 on movie tickets this weekend

  7. Winner Subject line Rs. 200 Off on Movie Tickets, Limited Coupons Available! Open Rate of 8.36% Least Performing Subject line Planning to watch movie this weekend? Great offers inside! Open Rate of 2.42%

  8. Subject line Preferences

  9. Capitalization Preferences

  10. Re-activation Mailer

  11. Open rate - 5.2% Open rate -5.1% CTR – 31.5% CTR – 37.7% Conv. rate – 60.4% Conv. rate – 55.7%

  12. Sample Mailers

  13. New Offer Update

  14. Contest Seasonal

  15. Feedback Mailer

  16. Emails Opened Over Time

  17. Open % Share at different time

  18. Problem • Majority of the Marketers still rely primarily on intuition, not data , in making customer related decisions .

  19. Points to Remember • Data is King • Quantity is not important Quality is • Start building your marketing list • Personalised e-mailers as much as possible

  20. Questions?

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