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Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder

Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder linda@adao.us. “ LEVERAGING SOCIAL MEDIA ADVOCACY FOR ENVIRONMENTAL AND OCCUPATIONAL DISEASE PREVENTION” Jaipur, India November 17, 2011. Overview. Introductions

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Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder

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  1. Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder linda@adao.us “LEVERAGING SOCIAL MEDIA ADVOCACY FOR ENVIRONMENTAL AND OCCUPATIONAL DISEASE PREVENTION” Jaipur, India November 17, 2011

  2. Overview • Introductions • Examples of Social Media Campaigns & International Trends • Building & Sustaining a Culture of Collaboration • Leveraging Platforms, New Tools, & Analytics • Best Principles, Platforms, and Practices • Interactive Workshop: Organizational Content Development, Impactful Social Media Messaging and Application and Partnering for Prevention

  3. Get Social #ANROEV#ABAN Linda@adao.us

  4. Introductions Linda@adao.us

  5. ADAO DedicationLarry Florida, USAMesothelioma Patient - Age 66 www.AsbestosDiseaseAwareness.org

  6. Alan Reinstein former ADAO President Mesothelioma Victim May 2005 May 2006 Linda@adao.us

  7. Education. Advocacy. Community www.adao.us Linda@adao.us

  8. Collective Activism Linda@adao.us

  9. Asbestos is a known carcinogen107,000 workers die annually from ARDThere is no safe level of exposure

  10. Conversations • Return on Investment (ROI) versus • Return on Engagement (ROE) Linda@adao.us

  11. Building a Culture of Prevention XIX World Congress on Safety and Health at Work The International Social Security Association reported, the “cost-benefit potential for investments in prevention may be as strong as 1:2.2, and even higher in some cases. Linda@adao.us

  12. Environmental 2,000 Linda@adao.us

  13. Occupational Linda@adao.us

  14. “Research shows that only one in ten tradesmen know that exposure to asbestos can prove fatal” even though they account for 25% of the asbestos related deaths in the UK annually.” – The British Lung Foundation Workers at Risk “Construction workers were found to be 11 times more likely to develop mesothelioma, due to asbestos exposures at the site.” – 2010 Presidents Cancer Panel Linda@adao.us

  15. Social Media AdvocacyCampaigns EDUCATION. ADVOCACY. COMMUNITY. • 1980 Mothers Against Drunk Driving • 1982 Susan G. Komen for the Cure • 1985 Rock Hudson and AIDS • 2004 Lance Armstrong “Livestrong” Linda@adao.us

  16. Global Internet Usage - 30.2% Reinstein Slide – Data March 2011 http://www.internetworldstats.com/ Linda@adao.us

  17. International Social Networks Linda@adao.us

  18. Global Mobile Cellular Subscriptions by Level of Development Source: ITU World Telecommunication/ICT Indicators database Linda@adao.us

  19. Average User Linda@adao.us

  20. Linda@adao.us Linda@adao.us

  21. Smart Phones Linda@adao.us

  22. Mobile Office Linda@adao.us

  23. No Boundaries, No Borders Students and Families Protesting in Bihar, India

  24. Examples of Social Media Asian Campaigns

  25. Building & Sustaining a Culture of Collaboration

  26. Digital Revolution • Grow Your Organization • Leverage your Network • Reach & Connect with People Around the World • Raise Money • Effect Positive Change and Public Policy Linda@adao.us

  27. Fernanda GiannasiASSOCIAÇÃO BRASILEIRA DOS EXPOSTOS AO AMIANTO (ABREA) Linda@adao.us "Every tool is a weapon if you hold it right" AniDiFranco

  28. The Art of Effective Messaging Make and/or use news to generate publicity • Press Releases • Video Blog • Newsletters • eBlasts • Interviews (Print, Blog, and Radio) • Letters to the Editor Linda@adao.us

  29. Traditional Media • Broadcast • Radio • Print Linda@adao.us

  30. New Media Linda@adao.us

  31. Maximizing Collaboration Education ● Advocacy ● Community Linda@adao.us

  32. Education Linda@adao.us

  33. Advocacy ADAO Online Screening of “Breathtaking” Linda@adao.us

  34. Community Linda@adao.us

  35. Sustainability • Review your mission and vision • Build and expand long term relationships • Keep learning and remain update with trends and news • Track results • Embrace and promote unity, respect, and solidarity Linda@adao.us

  36. Leveraging Platforms, New Tools, & Analytics

  37. Principles, Platforms, and Best Practices

  38. CONNECT SHARE SHARE COMMUNICATION. COLLABORATION. ACTION. Linda@adao.us

  39. SOCIAL MEDIA Linda@adao.us

  40. 5 Key Social Media Principles Linda@adao.us • Define your social media mission and goals • Identify your target audience • Connect and Share in the correct ‘language’ – video, text, graphics • Utilize social media embedded features to share and translate • Expand your networks through authentic and consistent engagement

  41. PORTALS Linda@adao.us

  42. BLOGS Linda@adao.us

  43. Translate and Share Linda@adao.us

  44. Digital and Knowledge Revolution If Facebook was a country, it would be the 3rd largest in the world About 70% of Facebook users are outside the United States Linda@adao.us

  45. Linda@adao.us

  46. Linda@adao.us Micro-bloggers include: • United Nations • World Health Organization • International Labour Organization • American Public Health Association • U.S. Environmental Protection Agency • U.S. Centers for Disease Control

  47. Nearly 8 years of content uploaded every day • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years • 70% of YouTube traffic comes from outside the US • YouTube is localized in 25 countries across 43 languages Linda@adao.us

  48. “Asbestos Kills” (PSA)

  49. 9/11 Linda@adao.us

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