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Effective Corporate Fundraising Strategies for Small Teams by Katie Heyward

In the world of fundraising, particularly for small teams, managing multiple responsibilities can be challenging. Katie Heyward, Trust & Corporate Fundraising Manager at Friends of the Elderly, shares valuable insights for overcoming common obstacles. Discover how to leverage your limited resources effectively, prioritize your time wisely, and think creatively to secure corporate partnerships. By fostering genuine relationships and trust, organizations can enhance their fundraising efforts. Join us to explore successful strategies that truly make a difference.

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Effective Corporate Fundraising Strategies for Small Teams by Katie Heyward

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Presentation Transcript

  1. Juggling account management Katie Heyward Trust & Corporate Fundraising Manager Friends of the Elderly

  2. Active corporate partnerships: 15

  3. Challenge 1: You’re a small team with wide remitSolution: Juggle to your advantage! Corporates Legacies Events Individuals Trusts DM Comms

  4. Challenge 2: Time is your greatest resource Solution: Don’t make assumptions

  5. Challenge 3: CotY are out of your reach Solution: Think outside the box!

  6. “People buy from people they trust and they trust people they like.” - Garrison Wynn

  7. Thank you

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