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Marketing

Due This Week: Unit 10 – Product & Service Management Chapter 30&31 Vocabulary & Reviews PP presentations FRIDAY!. Week May 12, 2014 – May 16, 2014. Marketing.

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Marketing

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  1. Due This Week: Unit 10 – Product & Service Management Chapter 30&31 Vocabulary & Reviews PP presentations FRIDAY! Week May 12, 2014 – May 16, 2014 Marketing DECA NEWS:DECA Meeting Thursday – OFFICE ELECTIONS! Relay for Life Saturday!! Some Gave All Sunday!! Be sure to sign up to help at these events!

  2. Early Work: What is Product Planning? • Today’s Objective: Dev/Und Product/Service Plan • Activities • Vocabulary & Assessments – complete by Friday • Unit 10 – Introduction – Products – how they come about, how they are managed • Chapter 30 Notes & Discussion • Product Planning, Mix, New Product Development • Product Life Cycle • Planograms • Homework: Vocabulary & Assessments due Friday ☞Point of the Day:A differentiating ingredient can make the difference in the success of a product or service. Life is not fair – get use to it! Monday, may 12, 2014 Magic Monday Morning – Manners Moment

  3. The world won’t care about your self-esteem. The world will expect you to accomplish something before you feel good about yourself • Early Work: What is the Product Mix? • Today’s Objective: Dev/Und Product/Service Plan • Activities • Vocabulary complete with Assessments for Friday • Chapter 31 – Notes & Discussion • Branding – Elements • Brand YOU! • Packaging & Labeling - Innovation • Functions • Homework: PowerPoint due Friday for Presentation ☞Point of the Day:A product is anything a person receives in an exchange Tuesday, may 13, 2014 Tough Tuesday – Name that Company

  4. Early Work: What is the Product Life Cycle and draw the stages? • Today’s Objective: Dev/Und Product/Service Plan • Activities ***Orange Cow*** • Vocabulary Due Friday with Assessments • Review of Chapters 30 & 31 • Product Mix Project – Independent Project • Work on your project today and tomorrow • Be sure to save your work – create and save in Google Drive • Be sure to print – six slides to a page – save to your Google Drive & Share with me for Presentations • We will show projects on FRIDAY. • Homework: PP due for presentation FRIDAY ☞Point of the Day:Obsolescence is one reason a product may be deleted from a product line. You will not make $60,000 a year right out of high school. Wednesday, may 14, 2014 Wicked Work Wear Wednesday & Role Play Day!

  5. If you think your teacher is tough, wait till you get a boss! • Early Work: Newspaper Day – The Free Lance Star What is a Brand Name? • Today’s Objective: Dev/Und Product/Service Plan • Activities ***Red Cow*** • Vocabulary & Assessments due tomorrow • Product Mix Project – Independent Project • Work on your project today and tomorrow • Be sure to save your work – create and save in Google Drive • Be sure to print – six slides to a page – save to your Google Drive & Share with me for Presentations • We will show projects on FRIDAY. • Homework: PP presentations tomorrow! ☞Point of the Day:Branding gives a company and its products distinct personalities. Thursday, may 15, 2014 Thundering Thursday – Share a Weird Fact today!

  6. Flipping burgers is not beneath your dignity. Your grandparents had a different word for burger flipping – they called it opportunity! • Early Work: What is a brand extension? • Today’s Objective: Dev/Und Product/Service Plan • Activities ***Red Cow*** • Vocabulary & Assessments due today • PP presentations today! • Be thinking about what product extension you will create for next week! • Homework: None for Weekend! ☞Point of the Day:Innovative product packages lead to double digit sales growth! Friday, may 16, 2014 Foxes Friday - The Week’s Wrap-Up & Good News!

  7. Assessments – Page 725 #2-9 Page 747 #2-9 Vocabulary • Product planning • Product mix • Product line • Product item • Product width • Product depth • Prototype • Product modifications • Product Life Cycle • Product positioning • Category management • Planogram • Brand • Brand name • Trade name • Brand mark • Trade character • Trademark • National brands • Private distributor brands • Generic brands • Brand extension • Brand licensing • Mixed-brand • Co-branding • Package • Mixed bundling • Price bundling • Blisterpacks • Aseptic packaging • Cause packaging • Label • Brand label • Descriptive label • Grade label

  8. Developing Product/Service Planning Skills 67 Identify the role of product/service planning in marketing. 68 Describe types of product mix strategies. 69 Describe product life cycles. 70 Describe the importance of branding in marketing. 71 Explain the difference between brand name and brand. 72 Explain the use of national and private brand names in marketing. Understanding Product/Service Positioning 76 Describe market identification and segmentation. 77 Explain positioning and its relationship to target market. 78 Identify the competition for a selected product or service. 79 Determine the product/service’s position relative to those of the competition. 80 Identify the target market of the selected product/service. 81 Determine the most effective channels to position the selected product/service. CTE Competencies Linked to SOLs Objectives for the week – TSWBAT:

  9.  You will  research the product mix of the company you select and prepare a report in PowerPoint form that includes all of the following:  List at least 10 different brand name products carried by the company you are assigned.  Research and present the history and background of the company to determine how and when the company came to produce such different types of products (for example:  PepsiCo acquired Frito-Lay in 1965 and thus got into the snack food business.).  Be sure to create a timeline of events for the introduction of each of the 10 various brands the company provides to you and I, the customer and consumer.  Your PowerPoint should include a reference slide with the web sites you got your information from and pictures of the 10 products and company you are researching.  Be creative in your slide show.  Your first slide should be of the company your report is on.  Be sure to also include your name on the first slide.   You will present this PowerPoint to the class on Friday.  Please do not waste your time! Be sure you create in Google Drive and save/share as your name - Company Name (example:  Strauss-CocaCola) WE WILL WORK ON THIS IN CLASS Wednesday & Thursday – Present FRIDAY!. Making it Real – Your weekly Activity

  10. Product Investigation companies • Coca-Cola • PepsiCo • Procter & Gamble • Wrigley • Kellogg’s • Kraft • General Mills • Hershey’s • Bristol-Myers Squibb • Hamilton Beach • Sony • Kodak • Unilever • Mercedes-Benz USA • Ford Motor Company • Johnson & Johnson • Tyson Foods • Merck • Starbucks • Aflac • Mattel • Dansko • Vera Bradley • Mars • Nike • Under Armor • Hanes • Apple

  11. Product Investigation companies

  12. R-E-S-P-E-C-T EVERYTHING!!! • Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day! • Place all bags on the floor under your table! • Wait for Teacher instruction before beginning activity! • Passes out of Class - No Exit First 10/Last 10 • One person out of room at a time • Pass Board – USE IT! • Keep it short! • Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you. • No talking while Teacher or others have the floor. • Watch your language and mind your manners, please. • All School Rules will be followed without question. Classroom Proceduresthings you have to do!

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