Digital Goody Bags – Fad or Future?

1. Digital Goody Bags – Fad or Future? Wasatch Race Directors Conference 2014

2. About Virtual Race Bags • Started in 2010 • Background in branding, digital media, event management and sponsorship; Athletes • Traditional means of connecting Sponsors to Participants was fundamentally broken. • 1,000+ Events and 3.5MM participants Wasatch Race Directors Conference 2014

3. What happened to the goody bag? • Explosion in the size of events • Rapid increase in the number of events • Sponsors require more transparency on ROI • Internet changes the brand-consumer relationship Wasatch Race Directors Conference 2014

4. Participant Expectations What Participants actually receive What Participants want inside their goody bags $47,000 goody bag for the Oscars A pile of paper Wasatch Race Directors Conference 2014

5. Why is the goody bag broken? Participants • Little-to-no value • Wrong time, wrong place • Inconvenient to keep for future use Sponsors • Expensive – cost to Sponsor (design, print, etc.) • Difficult to track • Poor brand experience Wasatch Race Directors Conference 2014

6. Are goody bags really free for Events? NO! Events are simply pushing the cost to Sponsors • Example: Event with 1,000 participants and 8 Sponsors • Design: Graphic designer, 1 hour at $75/hour • Printing: 1,000 cards 6x9, 2-sided, $0.20 per card • Shipping: $15 for UPS / FedEx Total Cost = $1,795 Wasatch Race Directors Conference 2014

7. The advantage of digital Participants • Get access before and after event • Access via multiple devices; mobile, tablet, pc • Instant access to offers; online, mobile, etc. Sponsors • Flexible • Integrate with existing digital marketing • Ability to monitor performance WASTE! Wasatch Race Directors Conference 2014

8. Going Digital – the options email website software Advantages Advantages Advantages • Uses existing tools • Inexpensive • Easy to distribute • Basic reporting • Flexible • More traffic • Easy to distribute • Basic reporting • Content management • Simplify reporting • Easy to distribute • Best performance Issues Issues Issues • Design required • Low “visit” rates • Low repeat visits • Web expertise • Managing content • Reporting complex • Costs (varies) • Uses templates • Education Wasatch Race Directors Conference 2014

9. Managing digital content The devil lies within What You Request What You Receive And always at the 11th hour Image Text Link Wasatch Race Directors Conference 2014

10. What About the Stuff? • Physical bags for samples • Gear check bags • Expos Wasatch Race Directors Conference 2014

11. The value of a software platform Tools that make it look easy Turn-Key Platform Helps Manage Entire Process create invite report • Invite sponsors • Build offers • Manage content • Invite participants • Schedule and go • Simplify event week • Track performance • Create reports • Deliver results Wasatch Race Directors Conference 2014

12. Learn More Scalable Events of all sizes - from 60 to 60,000 Affordable Flat-fee pricing that starts at only $150 / event Risk Free No payment due until 30 days prior to event www.VirtualRaceBags.com