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The proposed business concept presents an automated motion sensor security system designed to monitor the safety of elderly or physically/mentally disabled loved ones. Targeting primarily baby boomers, this system aims to provide peace of mind by ensuring continuous oversight of those who require additional care. Market analysis indicates moderately low barriers to entry and threats from competitive rivalry, making it a favorable business opportunity. The founding team, consisting of experts in product development, will oversee the creation, testing, and production of the system to ensure quality and reliability. ###
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Business Feasiblity Study Motion Sensor Security System Jeff Martello – Jared Sousa – Elizabeth Cobin – Debra Colbert-Maduforo – Edward Wagner
Business Concept To provide peace of mind that loved ones are being monitored by an automated system.
Industry Analysis • Barriers to entry are moderately low • Threat from Buyer’s Bargaining Power is low • Threat from Supplier’s Bargaining Power is low • Threat of new entry or substitution is moderately low • Threat from Competitive Rivalry is low
Target Market Adults in charge of: Elderly parents (possibly physically handicapped or with a degenerative mental disease Mentally handicapped adult Physically handicapped adult The primary customers Baby boomers Age Income Market Analysis
Market Analysis • Market Size • Market Growth Rate • Life expectancy increases • Market Trends • Products developed for assisting independent living • Monitor systems • Key Success Factors in this market • Healthy living
Founding Team & Gap Analysis • Jeffrey Martello • Jared Sousa • Elizabeth Cobin • Debra Colbert-Maduforo • Edward Wagner Team Members
Product Development • Preliminary Drawings from Engineering Firm • Tooling of Prototypes • Testing of Prototypes • Finalized Design • Mass Production & Shipment
VALUE CHAIN customer Entrepreneur (Team) Online Stores CONSUMER Direct Salesvia web/phone Engineering Firm Manufacturer