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Business related tourism networks

Business related tourism networks

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Business related tourism networks

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  1. Business relatedtourismnetworks InnoNatour 19.5.2011 Kaarina Kantele

  2. The power of travelaward • Expectation • Travel / Destinationexperience • Memory

  3. Enduser OrganisationCustomer Travel agency Travel / event organizer Departure country Carrier Incoming Agency DMC Service provider Service provider Service provider Subsupplier Subsupplier Supply chain in business-relatedtourism– example Destination country Service provider

  4. Incentive campaign Travel Package Destination Product Service Product Sub-service Operationallevels of Incentivetravelawards

  5. Services decided by the Organisation Customer Destination Product Destinationproduct in business-reletedtourism Occasional impacts

  6. Endusers OrganisationCustomer Incentive house Carrier Service provider (e.g. hotel, activity company) Sub-contractoor Service provider Subcontractor Subcontractor Service provider Service-provider Subcontractor Subcontractor Subcontractor Destinationnetwork in Incentivetravel- example

  7. Monetaryvalue of business-relatedtourism for the destination- example In advance booked services which will be paid by the company (Destination Finland, Year 2006, mean) • Events • € 198 / day / person • Incentive groups • € 332 / day / person Money used by the traveller / enduser on the spot (on average) • Business traveller • € 69 / person / day • Leasure traveller • € 53 / person / day (huom. kansallisuus-, vuodenaika- ja matkatyyppikohtaiset erot) Kokkila 2006, Statistics Finland / Tourism Statistics 2007