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Balancing Mission and Margin: KeyBank's Community Commitment and Innovative Solutions

KeyBank is dedicated to balancing mission and margin through responsible community investment and innovative financial products. Our efforts focus on understanding and meeting the needs of low-to-moderate income clients while ensuring corporate profitability. From in-branch financial education to culturally relevant marketing strategies, we strive to enhance client relationships and provide valuable resources like free checking accounts, small lines of credit, and checkless checking. Join us as we continue to make a positive impact through partnerships and community-centric initiatives.

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Balancing Mission and Margin: KeyBank's Community Commitment and Innovative Solutions

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  1. Community Development Banking Balancing Mission and Margin

  2. Balancing Mission and Margin • Corporate Commitment • Seeking Revenue • Responsible Community Investment • CRA, Community, Client • Understanding the Segment (LMI) • Research • Client Demands • Client Treatments • Test and Learn • Building a Strategy • Client Centered Products • Culturally Relevant (Respect) • Informed Distribution and Marketing • Relationship Focused • Partnerships

  3. Balancing Mission and Margin • Key Basic Solutions Package • KeyBank Plus in branch checkcashing • Financial Education program • In-branch Financial Education Center(s) • Community-based education • Web-based training • Additional Products and Services • Checkless checking account • Free checking • Savings product • Small line of credit (CRC) • Remittance product • Money orders • Loan assist • Other Planned Services • Automated utility bill payment • Check cashing ATM

  4. Balancing Mission and Margin • Sponsorships with Community and Government Partners • Ohio IDA Program • EITC • Selected Results • KeyBank Plus Check Cashing • 200 Branches • Cleveland, Akron, Albany, Denver, Syracuse, Portland, OR • 17,000 clients • 37 million in checks cashed

  5. Balancing Mission and Margin • Financial Education Program • 5,000 participants since 2004 • Committed to reduce debt $797,932 • Alleviated disputed debt $160,445 • 300 New accounts opened • EITC • Approximately 300 bank volunteers in 14 cities • 1,235 Returns completed • $2,75 million in refunds • Loan Assist • 639 loans for $1.2 million

  6. Thank You!

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