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SCENARIO BASED PRODUCT DESIGN

SCENARIO BASED PRODUCT DESIGN. Vakpresentatie 29 maart 2012. Wat is Scenario Based Product Design. scenario based product design is a generic term for techniques that make explicit the life cycle and in particular the use of a product. Wat is scenario based product design niet?.

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SCENARIO BASED PRODUCT DESIGN

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  1. SCENARIO BASED PRODUCT DESIGN Vakpresentatie 29 maart 2012

  2. Wat is Scenario Based Product Design • scenario based product design is a generic term for techniques that make explicit the life cycle and in particular the use of a product.

  3. Wat is scenario based product design niet? • Duimzuigerij • Creëren van langere termijn toekomstscenario’s > create the future

  4. Doel sbpd • Betere probleemanalyse d.m.v. betere communicatie met stake-holders • Betere exploratie en reflectie op gebruik in het ontwerpproces

  5. Vak Scenario Based Product Design • Master, tweede kwartiel, Engels • 5 EC • Jantine Bouma > college persona’s • Jos Thalen > college VR + beoordeling • Mascha van der Voort > college VR • Mieke van der Bijl > overig

  6. Leerdoelen vak • understanding of various functions of scenarios; • understanding of benefits and limitations of a scenario based design method; • understanding of the sources of inspiration for scenarios; • capability to use several techniques for applying scenario based product design; • experiencing the development and execution of a scenario based design method.

  7. Onderwijsvorm • workshops/ lectures • individual assignment and workshop • group assignment • progress meetings • peer feedback session • presentationsession

  8. Onderwerpen • scenarios in analysis of current situation • Card sorting • persona’s • scenarios as creativity tool • Participatory design • Role-playing • Pivots/ miniature environment • using VR to represent scenarios

  9. Assignments Group assignment: The main goal of this assignment is to develop and evaluate a new scenario based design approach. Do this by planning an approach, applying this approach to the design of a product for a self-chosen case and evaluating the approach. Individual assignment: Comparing a set of publications on a sbpd-topic and write an essay

  10. Voorbeeld resultaat: communicatie bartender - customer

  11. Voorbeeld resultaat • Current scenario: • Bar tender interviews • Observation • Selfexperience • Customer survey

  12. Voorbeeld resultaat • Scenario generation • Scenario confirmationwith bar tenders

  13. Voorbeeld resultaat • Brainstorm • Role-play

  14. Voorbeeld resultaat • Concept design • Future scenario generation • Scenario validation • Realism • Desirability

  15. Beoordelingscriteria Group assignment: • Method description, motivationandevaluation > 60% • Method execution: scenario realism, elementsandintegration > 30% • Report andpresentation > 10% • = grade 1 – 10 • Individualassignment • Essay quality • Method descriptions & review • Grade: good (+1 point), sufficient (-), notsufficient (-1 point), fail (no grade)

  16. Resultaat 2012 • 2010-2011: 33 deelnemers, gemiddeld 7,39 • 2011-2012: 38 deelnemers, gemiddeld 7,98

  17. Vakevaluatie • Overall appreciation 7.2

  18. Vakevaluatie

  19. Vakevaluatie

  20. Vakevaluatie

  21. Aanpassingen • Study load > tijdschrijven, eventueel deadlines aanpassen ivm spreiding • Course materials > reader • Individualassignment > essay max. 1000 woorden

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